Vodafone Netherlands starts with advertising on mobile devices

Maastricht, 22 February 2007 - Vodafone Netherlands introduces a mobile advertising service model in the Netherlands as part of the Mobile Plus strategy. Vodafone will start with a proposition for two segments in the Enterprise market: Insurance Resellers and Pharmacists. Mobile users will be offered easy access to free professional content, combined with ads, on their mobile phone.

Jeroen Hoencamp, Director Vodafone Enterprise Business Unit: "We think advertising and mobile phones are a winning combination. Both advertisers and customers benefit from new services like this. We are proud to introduce this first proposition with our partner I-Wood and plan to roll out propositions for other user groups in the future."Attractive handset, tariff and free information
Vodafone Netherlands introduces the mobile advertising initiative in cooperation with the Dutch company I-Wood. Vodafone provides the two target groups with an attractive handset, tariff offer and access to specific information, wherever and whenever. In return these customers are offered ads and links to relevant content on their mobile phone.

Insurance Resellers will receive ads and relevant free content from Dutch Insurance Network, enabling them to have instant access to relevant content or financial accounting models. The Pharmacists will receive ads and free relevant content from a healthcare publisher. Vodafone Netherlands plans to extend this model to other target groups.

About Vodafone Libertel N.V.
Vodafone is one of the largest mobile telecommunications companies in the Netherlands and is part of the worldwide Vodafone Group, the world's leading mobile telecommunications group with over 200 million proportionate customers on five continents. The Vodafone Group has equity interests in 25 countries, as well as 36 partner networks.

About I-Wood
I-wood is founded in 2006 and is specialised in permission based mobile marketing. I-Wood has developed a unique solution for mobile advertising on mobile phones.

Source: Vodafone Netherlands