Vodafone extends mobile marketing on the Vodafone live! portal with Mercedes campaign

Düsseldorf, 23 February 2007. Vodafone is continuing its successful marketing activities on the Vodafone live! portal and has joined forces with another powerful partner. DaimlerChrysler is advertising the German-wide launch campaign for the new Mercedes C class, "C - for yourself", on the Vodafone mobile portal. Vodafone live!'s growth through new services is being supported by Mercedes' decision to team up with it.

Vodafone live! users can find out about the new Mercedes C class on the Vodafone live! portal. A free mobile client enables portal visitors to take a look at the inside and outside of the vehicle. Comprehensive technical information about the new C class is also provided, and there's a fast and simple registration mask for anyone who wants to book a test drive. Reports by famous test drivers deliver a foretaste of the new Mercedes model.DaimlerChrysler is Vodafone's fourth automotive partner to take advantage of the benefits of mobile marketing after Opel, VW and Volvo. Another mobile campaign to promote the cinema blockbuster "Eragon" was launched by 20th century fox in December 2006.

Erik Friemuth, Director Business Unit Vodafone live! commented, "The Vodafone live! portal's marketing activities have developed very positively, even though they were only introduced a few months ago. It's obvious that our mobile marketing service is an innovative new approach that is welcomed by creative business enterprises. Mobile advertising is a brand new market with excellent growth potential, and more and more companies are adding it to their communication mix." Vodafone Germany's mobile advertising service is an aspect of its growth strategy outside the core business of telecommunications.

Vodafone live! is the most successful and profitable mobile portal in Germany. Its comprehensive range of sports, news and entertainment services consists of products such as MobileTV, MobileMusic, Games, Live Tickers and other services. Advertising space can be booked on Vodafone live! now that the mobile portal is being marketed.

If you have any queries, please contact:

Bettina Donges
External Communications
T: +49 211 533-6654

About Vodafone Germany
Vodafone Germany is one of the largest and most modern telecommunications providers in Europe. It serves around 30 million customers, realises turnover of more than EUR 8 billion and has 9,000 employees. Vodafone Germany is an innovative technology and service enterprise, offering a comprehensive range of mobile communication services from one provider. The portfolio includes mobile communications and fixed network telephony, as well as data services for business and private customers. Continuous development, numerous patents and investments in new products, services and the modern network have made Vodafone an innovation leader in the German telecommunications market. The company is headquartered in Düsseldorf. Eight branch offices and a chain of 1600 Vodafone shops keep us close to our customers. The Vodafone Germany group of companies also includes a majority shareholding in the Arcor telecommunications group, which is headquartered in Eschborn, Germany. Vodafone Germany is committed to CSR and it additionally supports numerous projects through the German Vodafone Foundation.

The company is part of the Vodafone Group. Visit the website at www.vodafone.de for further information.

Source: Vodafone Germany