AT&T First to Introduce Microsoft Surface in Retail Stores to Enhance Mobile Shopping Experience

admin — Fri, 04 Apr 2008 12:17:14 +0000

First commercial Microsoft Surface launch to begin April 17 in select AT&T stores with expanded deployment planned throughout 2008

LAS VEGAS, April 1, 2008 — AT&T (NYSE: T) and Microsoft Corp. (NASDAQ: MSFT) today announced a collaborative alliance that will transform the way consumers shop for mobile devices. AT&T will become the first company in the world to bring Microsoft Surface to life in a retail environment, giving customers the ability to explore their mobile worlds using touch and device recognition technology. Microsoft Surface is the first commercially available surface computer from Microsoft. Beginning April 17, customers can experience Microsoft Surface in select AT&T retail locations, including stores in New York City, Atlanta, San Antonio and San Francisco. Based on the success and learning from these initial pilot deployments, plans for further expansion across AT&T’s 2,200 U.S. retail stores will be determined. » read more »