THQ Wireless, Playboy Enterprises Sign Global Agreement for New Mobile Games Launch

admin — Tue, 29 Jan 2008 07:59:41 +0000

First Release, "Playboy Games: Pool Party," Scheduled to Launch Worldwide In Summer 2008

AGOURA HILLS, Calif., January 28, 2008 - THQ Wireless Inc., a subsidiary of THQ Inc. (NASDAQ: THQI), today announced that it has signed a worldwide agreement with Playboy Enterprises, Inc. (NYSE: PLA, PLAA) to exclusively develop Playboy-branded mobile games. The multi-year Playboy agreement covers the development and publishing rights to multiple Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide. The first title, "Playboy Games: Pool Party," is scheduled to launch in summer 2008.

"Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience," said Adam Comiskey, vice president, international, THQ Wireless. "THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle." » read more »