Vodafone UK

31 January 2008 -- From February 4, 2008 Vodafone UK is broadening the appeal of high-quality Mobile Broadband, by introducing an enhanced Mobile Broadband service for both consumer and business customers. This service will provide better value, greater certainty on pricing, including out-of-bundle charges and data roaming, confidence of use and access to a super fast data network with award-winning, easy to install exclusive modems.

In broadening the appeal of its high-quality Mobile Broadband Vodafone UK will reduce the cost for consumers by 50% during a promotional period, while providing business customers more value for money. All will be available on Vodafone’s superfast Mobile Broadband network with 80% population coverage.

New Consumer Price Plans
For customers who use mobile internet on a laptop or a PC every day, Vodafone is launching the Mobile Broadband 3 GB price plan for £15 per month (incl. VAT). This halves the price of the existing 3 GB offering while providing unrivalled top download speeds of up to 7.2 Mbps per second.

Assurance abroad

Personalised online content to increase customer engagement and sales

LONDON, Jan. 23, 2008 – Onsite behavioural targeting from Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, is being implemented by Vodafone UK. The aim is to give each visitor to Vodafone.co.uk a more relevant experience, with Vodafone products and offers displayed to them individually.

Omniture TouchClarity builds behavioural summaries for visitors to the Vodafone site based on anonymous data including the time of day, referring URL, search engine criteria and frequency of the previous visits. This is combined with the browsing history of previous visitors in real-time to predict which Vodafone UK offers will make the visitor convert to deliver increased revenue, as well as a more satisfying experience for each visitor. The creative is also assessed in real-time to see which delivers the best response and the best-performing creative execution is served to that individual.