Advertising

Text-to-win draw to run on some 22 million packs of leading Kellogg’s brands including Corn Flakes, Rice Krispies, Frosties and Coco Pops

Alderley Edge, 21st January 2008 – Mediaburst has announced that it has again partnered with Blue-Chip Marketing of Manchester to deliver what’s expected to be one of the largest in-store promotions of 2008; a text-to-win draw on 22 million packs on leading Kellogg’s brands offering free animal ringtones as downloads to encourage consumers to take part in the draw.

Every day, between 14th January and 23rd March 2008, one lucky winner will be drawn every 24 hours, meaning 70 consumers will become a zookeeper for a day. Aside the top prize of spending a day as a zookeeper, free tickets to zoos and aquariums across the country can also be won.

Mediaburst’s contribution to the overall in-store campaign is a complete end-to-end mobile marketing campaign. It spans packaging advice, provision of ten bespoke animal ringtones like moaning whales, roaring lions and chattering monkeys, design and hosting of a dedicated WAP site to download ringtones, training of Kellogg’s call centre staff, and second-line consumer support.

SMS services company, Esendex, has selected Berkeley PR to drive a traditional and online PR campaign, starting in the UK and Spain.

Run from Berkeley PR’s Derbyshire office, the programme will include press release optimisation and blog management to increase Nottingham-based Esendex’s footprint on the web.

Esendex’s robust SMS service enables businesses to improve communications and reduce bulk messaging costs. Berkeley PR’s outstanding technology credentials, together with a reputation for raising the profile of fast-track companies, helped win the account.

Julian Hucker, managing director and co-founder of Esendex, comments, “With Berkeley PR’s combined online and traditional PR skills, we were confident they were the right agency to help boost our profile both on the web and in our target media. With offices around the world, it was also important for us that the agency had the capabilities to carry out the PR programme on a global basis. The international programme starts in Spain and will soon be rolled out across all our other businesses.”