Wireless devices

SiRFecosystem and SiRFstudio Platform Holds Promise to Enable a True “Locative Experience” on Every Mobile Device

LOCATION 2.0 SUMMIT, SAN FRANCISCO, Calif., Oct. 23, 2007 – Leveraging its leadership position to unify the location-based services (“LBS”) market, SiRF Technology Holdings, Inc. (NASDAQ: SIRF), a leading provider of GPS-powered location platforms, today unveiled its SiRFecosystem™ strategy and introduced SiRFstudio™, a standards-based, end-to-end location services enabling platform that is designed to simplify and speed the development and deployment of location-aware applications across a broad range of mobile devices.