Yahoo! Details Strategy to Lead, Enable Growth of Mobile Ecosystem

admin — Fri, 04 Apr 2008 14:49:54 +0000

Highlights Recent Milestones in Product and Platform Innovation,
Partnerships, and Mobile Advertising

LAS VEGAS, April 2, 2008 (BUSINESS WIRE) -- In his keynote address today at CTIA Wireless 2008, Yahoo! Inc.'s (NASDAQ:YHOO) Marco Boerries, executive vice president of Connected Life, articulated the company's strategy to foster the mobile ecosystem and extend Yahoo!'s leadership in mobile.

Yahoo! has spent the past three years aggressively rolling out a comprehensive offering targeted at addressing key needs of the mobile ecosystem -- including consumers, developers, advertisers -- notably:

-- Delivering essential mobile services indispensable to consumers' daily lives;

-- Releasing an open technology platform that overcomes the complexity of the fragmented mobile landscape;

-- Creating a monetization engine offering sustainable value to all constituents.

With these foundational services, Yahoo! is serving as a catalyst for accelerating the development of the mobile ecosystem, with the goal of enabling billions of mobile Internet users. » read more »

ESPN to Offer Comprehensive College Football Coverage on Mobile Platforms

admin — Thu, 30 Aug 2007 08:41:36 +0000

- ESPN Mobile TV to Simulcast More Than 75 Live Games from ESPN, ESPN2, ESPNU and ESPN360.com
- Customized Content from ESPN MVP Includes Alerts, Exclusive Video Clips and Up to the Minute Scoring Updates

August 29, 2007 -- ESPN is giving college football fans more mobile content than ever this season, offering live games, highlight shows, breaking news, scores, information and more across a host of mobile properties including ESPN Mobile TV and ESPN MVP, both available exclusively from Verizon Wireless, and ESPN’s industry-leading WAP site.

ESPN Mobile TV, ESPN’s first 24/7 channel for wireless, kicks off college football season on August 30 with live simulcast coverage of LSU vs. Mississippi State, which airs on ESPN at

8 p.m. ET. Throughout the season, ESPN Mobile TV, available through V CAST Mobile TV, a service of by MediaFLO USA, Inc., will simulcast more than 75 live college football games from ESPN, ESPN2, ESPNU and ESPN360.com, as well as up to 20 college bowl games, including a tripleheader on December 31, and the Outback Bowl on New Year’s Day. » read more »

Mobile platforms

Yahoo! Details Strategy to Lead, Enable Growth of Mobile Ecosystem

Highlights Recent Milestones in Product and Platform Innovation, Partnerships, and Mobile Advertising

ESPN to Offer Comprehensive College Football Coverage on Mobile Platforms

- ESPN Mobile TV to Simulcast More Than 75 Live Games from ESPN, ESPN2, ESPNU and ESPN360.com - Customized Content from ESPN MVP Includes Alerts, Exclusive Video Clips and Up to the Minute Scoring Updates

Highlights Recent Milestones in Product and Platform Innovation,
Partnerships, and Mobile Advertising

- ESPN Mobile TV to Simulcast More Than 75 Live Games from ESPN, ESPN2, ESPNU and ESPN360.com
- Customized Content from ESPN MVP Includes Alerts, Exclusive Video Clips and Up to the Minute Scoring Updates