Landbank

Wireless services provider Smart Communications, Inc. (SMART) and the Land Bank of the Philippines (LANDBANK), one of the country’s top five banks, recently entered into a strategic partnership that will push for the use of mobile commerce in delivering fast and accessible financial services to benefit Landbank’s OFW clientele. Landbank and Smart also agreed to cooperate in developing products and services to address the requirements of Landbank’s priority sectors – farmers and fisher folk, small and medium enterprises (SMEs) and micro entrepreneurs, local government units (LGUs).

Under the memorandum of agreement, Landbank will utilize Smart’s mobile commerce platform, the Smart Services Hub, in developing new remittance and financial services and products such as Landbank’s Cash Card. The Smart Services Hub is Smart’s global financial and telecommunications services model based on its award-winning Smart Money electronic financial services platform.