Virgin Ranks Highest in Satisfying Both Pre-Pay and Contract Mobile Telephone Customers in the UK

admin — Thu, 03 May 2007 12:50:20 +0000

Average Number of Weekly Calls Made by Pre-Pay and Contract Customers is Decreasing

LONDON: 3 May 2007 — Virgin ranks highest in customer satisfaction for its mobile telephone service in both the pre-pay and contract service sectors, according to the J.D. Power and Associates 2007 UK Mobile Telephone Customer Satisfaction Study released today.

The study, now in its 10th year, measures the customer satisfaction of pre-pay and contract customers with the UK’s leading mobile network providers. Overall satisfaction for pre-pay providers is measured based on performance in six factors: image; offerings and promotions; call quality/coverage; cost; handset; and customer service. Satisfaction in the contract segment includes the additional factor of billing.

Among pre-pay providers, Virgin moves from third place in 2006 to first place in 2007 with an overall index score of 724 points on a 1,000-point scale. Virgin performs well in all six factors. O2 (699 index points) follows Virgin in the rankings. Tesco Mobile, which is included in the study for the first time, ranks a close third with 696 index points. » read more »