EMI

EMI Records has announced an initiative to enable its artists to document and share their day-to-day activities with music fans directly from their camera phones through a partnership with ShoZu, a provider of mobile media exchange services. Artists equipped with ShoZu-enabled mobile phones will now be able to transfer photos and video clips from their handsets to a wide variety of web destinations with a click, giving fans a near-real-time window into performers’ lives.

ShoZu’s service provides an easy and compelling way for an artist to create bite-sized content and immediately upload it from the handset to his or her website or blog, Flickr, YouTube or other online channels. This effectively creates an artist-branded content feed that can help strengthen the connection between performer and fan base.

EMI artists who will participate in the programme include Air Traffic, Gisli and The Aliens.