Google AdSense for Mobile Unlocks the Potential of the Mobile Advertising Market

admin — Tue, 18 Sep 2007 13:37:48 +0000

September 17, 2007 -- The mobile device is fast becoming the world’s most popular gateway to information. In fact, there are currently more mobile devices worldwide than personal computers and televisions combined.

As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSense™ for Mobile, a program that contextually targets ads to mobile website content. AdSense for Mobile also allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go. » read more »

LG Electronics and Google Team Up to Enhance the Mobile Experience

admin — Fri, 30 Mar 2007 09:13:22 +0000

LG Electronics (LG), a worldwide provider of wireless handsets and accessories, and Google today announced a global collaboration to pre-install Google’s services on millions of LG mobile phones. Mobile users around the world will now be able to easily search for information, find locations, update blogs and manage email while on the move.

“Building on our efforts to set new standards for wireless handsets, we are excited to partner with Google to offer extra value to consumers with enhanced mobile Internet experiences,” said Mr. Paul Bae, Vice President of the Product Planning Team at LG Electronics Mobile Communications Company. “LG’s mobile devices, combined with Google, will provide consumers with easy access to their favorite Internet services even without a PC and make it easy for them to stay connected while in motion.” » read more »