IDC

Payments and Social Networking Cited as Key Drivers to Propel Market Growth

FRAMINGHAM, MA, August 11, 2009 -- A new report from IDC Financial Insights emphasizes that banks need to prepare themselves today for the imminent wave of mobile adoption to avoid being left behind by competitors. The study, "Market Analysis: Retail Mobile Banking Vendor Survey Results – Mobile Banking Will Have Its Day, Just Not Today" indicates that while current economic conditions may have curtailed both consumers' demand for mobile banking and banks' willingness to invest in it in the short term, things are still moving forward. The study presents the results of a survey of 14 U.S. mobile banking solution providers with the objective to get a better understanding of who the key players are in mobile banking, what products and features they offer, and an overall look at industry trends.

IDC Says Don't Underestimate Full Potential of Mobile Marketing

FRAMINGHAM, MA - FEBRUARY 28, 2007 - Mobile marketing represents one of the most promising and challenging opportunities for both the advertising and mobile industries. With more than two billion mobile users in the world today, IDC believes that mobile prevails as the first medium through which advertisers can reach such a large audience on an individual basis in the developing world. According to IDC, the brand spend of the U.S. mobile marketing market in 2006 should more than double the spend in 2005.

Converged Mobile Device Market Surges Ahead on 42% Growth in 2006, According to IDC

FRAMINGHAM, MA - FEBRUARY 27. 2007 - The worldwide market for converged mobile devices pushed past the 20 million unit mark during the fourth quarter of 2006, and past the 80 million unit mark for the year. According to IDC's Worldwide Mobile Phone Tracker, vendors shipped a total of 23.5 million devices during the fourth quarter of 2006, 33.5% more than the same quarter a year ago. For 2006, vendors shipped 80.5 million devices, 42.0% more than what they shipped in 2005.