ODP

Action Engine Corporation announced that they have released a market brief to guide the growing number of media companies and mobile operators who are evaluating on-device portal (ODP) technology as the next step in their mobile strategies. The report provides a snapshot of the ODP market, describes the key components that should be evaluated when selecting an ODP vendor, and examines companies that are delivering and deploying ODP solutions today.

Scott G. Silk, president and CEO of Action Engine, stated, “As a veteran player that has deployed multiple ODP applications for media companies and mobile operators, Action Engine has enabled many companies to extend their mobile strategies beyond simple messaging and mobile Internet offerings. The ODP gives mobile users an ever-present, always usable portal into the company’s brand. Users don’t have to log on to access the portal. They can reach the company brand anytime they turn on their mobile devices. We have issued this analytical report to provide an overview of this growing market to support companies that are looking to make informed mobile investments.”