I-play

I-play Launches ‘Negreanu Poker Pro’ Mobile Game

admin — Wed, 05 Dec 2007 14:37:38 +0000

I-play lays royal flush with 3-time World Series of Poker Champion Daniel Negreanu

San Mateo, CA / London, U.K. – November 30, 2007 – I-play, the mobile entertainment company, today announced the global launch of ‘Negreanu Poker Pro’ the mobile game, fronted by Daniel Negreanu, arguably the most successful tournament player in poker history. The mobile game follows hot on the heels of I-play’s ‘made for mobile’ ‘Win at Texas Hold Em’ video, also presented by Daniel, the combination of which represents the royal flush in the next generation of mobile poker entertainment products.

I-play and Daniel, all-time leading money earner on the WPT, have created a next generation mobile poker game, the Artificial Intelligence behind which has been tested against the poker pro himself, and is therefore the most sophisticated AI available. The game is visually the strongest on the market and features a full ‘no limit’ Texas Hold Em Poker ring with tournament games. » read more »

I-play Wins 2007 Duke's Choice Award with "24: Agent Down"

admin — Wed, 09 May 2007 12:24:48 +0000

Winners of Sun Microsystems’ prestigious Duke’s Choice Awards were announced last night by Java technology creator James Gosling at the JavaOne Conference in San Francisco. I-play’s ‘24: Agent Down’ mobile game has been selected as winner of "Best Java.com Application" by the Java.com community, which recognize extreme innovation using Java technology around the world.

The sequel to the original BAFTA award winning mobile game ‘24’ sees gamers once again challenged with saving the world with Jack Bauer and his elite team of CTU operatives using high-tech gadgets and brain power.

“We honor the best with Duke's Choice, and 24: Agent Down is a great example of Java technology providing a platform on which exciting and engaging content can be built,” said Chris Melissinos, Sun Microsystems' chief gaming officer.

"We are thrilled to have won a Duke’s Choice Award. This type of acknowledgement strengthens our reputation of developing innovative and creative mobile games that appeal to the casual gamer and further reinforces our proven track record of transforming valuable Hollywood properties into successful mobile games," said David Gosen, CEO of I-play. » read more »

I-play gets down and dirty with crazy off-road action in "4 Wheel Xtreme"

admin — Fri, 27 Apr 2007 13:25:39 +0000

I-play, a mobile entertainment company, has announced the launch of ‘4 Wheel Xtreme’, from Xendex the developers of I-play’s highly successful FMX franchise. In addition to the 2D game, I-play will launch the 3D version of the mobile game across Europe and North America later this month. I-play’s commitment to bringing more 3D games to market strengthens its portfolio of high-end mobile games which demonstrate the advanced performance achievable on today’s mobile platforms.

Continuing I-play’s and tradition of delivering entertaining and successful original titles, ‘4 Wheel Xtreme’ gets mobile gamers down and dirty on the off road race circuit. Despite the title’s punishingly realistic physics engine, the game remains faithful to I-play’s casual gaming philosophy with one-thumb playability. ‘4 Wheel Xtreme’ puts you behind the wheel of several colossal off road vehicles, where you take on challenging courses peppered with high flying jumps, obstacles andnitrous boosts. 4 Wheel Xtreme also uses cool Nitro Boost power-ups to help you fly through the tracks and take out the competition. » read more »

Hot chicks, Hot cars and Deadly aliens in I-play’s latest line up

admin — Thu, 29 Mar 2007 12:03:21 +0000

Mobile entertainment company I-play has unveiled a selection from its latest lineup of blockbuster titles due to launch across its global distribution network over the coming months: the fourth sequel from its award winning, best selling racing The Fast and the Furious franchise; pillow bashing fun in the form of original IP ‘Pillowfight’ and the third game in the series from the legendary arcade classic, Metal Slug.

The Fast and the Furious: Fugitive » read more »

Pillow Bashing Babes Unleashed in New IP from I-play

admin — Wed, 28 Feb 2007 19:51:39 +0000

Pillow Bashing Babes Unleashed in New IP from I-play

Pillow Fight Game Emerges from Underground Craze onto Mobile

San Mateo, CA & London, UK â€“ February 26, 2007: I-play, the mobile entertainment company, today announced the imminent arrival of its explosive original IP title: Pillowfight. As the only game to feature gorgeous gals battling each other with pillows, the title is also the first to include I-playâ€™s new community initiative: I-play loungeâ„¢, which enables mobile gamers to upload high scores, compete against fellow gamers and receive downloadable rewards for their gameplay. Pillowfight launches in the US and Europe at the beginning of the second quarter.

Established for many years in the bedrooms and dormitories of college students, the underground craze has started to break out onto the streets, with real life public Pillow Fights being held spontaneously in cities across both US and Europe. » read more »

I-play wins GSM Association 2007 Awards with The Fast and the Furious: Tokyo

admin — Wed, 28 Feb 2007 19:48:23 +0000

I-play wins GSM Association 2007 Awards with The Fast and the Furious:â„¢ Tokyo

Barcelona, 14 February, 2007: The winners of the 12th annual GSM Association (GSMA) were announced last night at Barcelonaâ€™s National Palace, with the Best Made for Mobile Game being awarded to I-play for â€˜The Fast and the Furious:â„¢ Tokyoâ€™. This is the second year running that the company has won in this category at the GSM Awards, winning last year with Skipping Stone.

Developed and published by I-play, through an agreement with Universal Studios Licensing, â€˜The Fast and the Furious:â„¢ Tokyoâ€™ recorded over a million downloads in just over five months. This builds on the huge success of the overall â€˜The Fast and the Furiousâ„¢â€™ franchise which has now hit over an incredible 6.5 million downloads. » read more »