I-play

I-play lays royal flush with 3-time World Series of Poker Champion Daniel Negreanu

San Mateo, CA / London, U.K. – November 30, 2007 – I-play, the mobile entertainment company, today announced the global launch of ‘Negreanu Poker Pro’ the mobile game, fronted by Daniel Negreanu, arguably the most successful tournament player in poker history. The mobile game follows hot on the heels of I-play’s ‘made for mobile’ ‘Win at Texas Hold Em’ video, also presented by Daniel, the combination of which represents the royal flush in the next generation of mobile poker entertainment products.

I-play and Daniel, all-time leading money earner on the WPT, have created a next generation mobile poker game, the Artificial Intelligence behind which has been tested against the poker pro himself, and is therefore the most sophisticated AI available. The game is visually the strongest on the market and features a full ‘no limit’ Texas Hold Em Poker ring with tournament games.

Winners of Sun Microsystems’ prestigious Duke’s Choice Awards were announced last night by Java technology creator James Gosling at the JavaOne Conference in San Francisco. I-play’s ‘24: Agent Down’ mobile game has been selected as winner of "Best Java.com Application" by the Java.com community, which recognize extreme innovation using Java technology around the world.

The sequel to the original BAFTA award winning mobile game ‘24’ sees gamers once again challenged with saving the world with Jack Bauer and his elite team of CTU operatives using high-tech gadgets and brain power.

“We honor the best with Duke's Choice, and 24: Agent Down is a great example of Java technology providing a platform on which exciting and engaging content can be built,” said Chris Melissinos, Sun Microsystems' chief gaming officer.

"We are thrilled to have won a Duke’s Choice Award. This type of acknowledgement strengthens our reputation of developing innovative and creative mobile games that appeal to the casual gamer and further reinforces our proven track record of transforming valuable Hollywood properties into successful mobile games," said David Gosen, CEO of I-play.

I-play, a mobile entertainment company, has announced the launch of ‘4 Wheel Xtreme’, from Xendex the developers of I-play’s highly successful FMX franchise. In addition to the 2D game, I-play will launch the 3D version of the mobile game across Europe and North America later this month. I-play’s commitment to bringing more 3D games to market strengthens its portfolio of high-end mobile games which demonstrate the advanced performance achievable on today’s mobile platforms.

Continuing I-play’s and tradition of delivering entertaining and successful original titles, ‘4 Wheel Xtreme’ gets mobile gamers down and dirty on the off road race circuit. Despite the title’s punishingly realistic physics engine, the game remains faithful to I-play’s casual gaming philosophy with one-thumb playability. ‘4 Wheel Xtreme’ puts you behind the wheel of several colossal off road vehicles, where you take on challenging courses peppered with high flying jumps, obstacles andnitrous boosts. 4 Wheel Xtreme also uses cool Nitro Boost power-ups to help you fly through the tracks and take out the competition.