Medio

Search and recommendation technologies propel advancements in mobile advertising

Mobile search and advertising solutions Medio Systems, Inc. has announced the launch of its performance-based Medio MobileNow™ Ad Network. Enabling advertisers to target potentially millions of mobile consumers with pay-per-click ads, the MobileNow Ad Network, a part of Medio’s complete mobile search ecosystem, will also generate new revenues for participating wireless operators and off-deck mobile properties.

The precision ad targeting that powers the Medio MobileNow Ad Network is based on the same technological advances that drive the search experience for Medio’s current partners—top wireless operators like T-Mobile, TELUS Mobility and Amp’d Mobile–through hosted white-label search and recommendation technologies that deliver highly relevant answers rather than lists of links.