Ringtones

Thumbplay, Sony BMG Music Entertainment Ink New Mobile and Digital Distribution Deal

admin — Fri, 22 Feb 2008 11:34:33 +0000

Deal Makes Ringtones, Music Videos and More from Major Record Label Available on More Than 2,000 Wireless Handsets and Devices

NEW YORK, February 21, 2008 – Thumbplay®, the largest and fastest growing mobile entertainment content destination in the U.S. (Nielsen Mobile, Q3 and Q4 2007), today announced it has signed a new digital distribution agreement with SONY BMG MUSIC ENTERTAINMENT, one of the world's leading global music companies, to add more than 7,000 pieces of content from SONY BMG’s artists to Thumbplay’s already diverse mobile entertainment content catalog.

Through this relationship, Thumbplay’s more than 4 million unique consumers will be able to access ringtones, music videos, wallpaper, voice clips and mobile games from SONY BMG’s extensive artist rosters, which include some of the greatest superstars of today, as well as some of the most important and influential recordings in history. » read more »

Mediaburst Deliver Kellogg’s Zookeeper Promotion

admin — Mon, 28 Jan 2008 14:00:20 +0000

Text-to-win draw to run on some 22 million packs of leading Kellogg’s brands including Corn Flakes, Rice Krispies, Frosties and Coco Pops

Alderley Edge, 21st January 2008 – Mediaburst has announced that it has again partnered with Blue-Chip Marketing of Manchester to deliver what’s expected to be one of the largest in-store promotions of 2008; a text-to-win draw on 22 million packs on leading Kellogg’s brands offering free animal ringtones as downloads to encourage consumers to take part in the draw.

Every day, between 14th January and 23rd March 2008, one lucky winner will be drawn every 24 hours, meaning 70 consumers will become a zookeeper for a day. Aside the top prize of spending a day as a zookeeper, free tickets to zoos and aquariums across the country can also be won.

Mediaburst’s contribution to the overall in-store campaign is a complete end-to-end mobile marketing campaign. It spans packaging advice, provision of ten bespoke animal ringtones like moaning whales, roaring lions and chattering monkeys, design and hosting of a dedicated WAP site to download ringtones, training of Kellogg’s call centre staff, and second-line consumer support. » read more »

ESPN to Offer Comprehensive College Football Coverage on Mobile Platforms

admin — Thu, 30 Aug 2007 08:41:36 +0000

- ESPN Mobile TV to Simulcast More Than 75 Live Games from ESPN, ESPN2, ESPNU and ESPN360.com
- Customized Content from ESPN MVP Includes Alerts, Exclusive Video Clips and Up to the Minute Scoring Updates

August 29, 2007 -- ESPN is giving college football fans more mobile content than ever this season, offering live games, highlight shows, breaking news, scores, information and more across a host of mobile properties including ESPN Mobile TV and ESPN MVP, both available exclusively from Verizon Wireless, and ESPN’s industry-leading WAP site.

ESPN Mobile TV, ESPN’s first 24/7 channel for wireless, kicks off college football season on August 30 with live simulcast coverage of LSU vs. Mississippi State, which airs on ESPN at

8 p.m. ET. Throughout the season, ESPN Mobile TV, available through V CAST Mobile TV, a service of by MediaFLO USA, Inc., will simulcast more than 75 live college football games from ESPN, ESPN2, ESPNU and ESPN360.com, as well as up to 20 college bowl games, including a tripleheader on December 31, and the Outback Bowl on New Year’s Day. » read more »

Live Idol Videos and Live Idol Tones Now Available on AT&T Mobile Phones

admin — Mon, 19 Mar 2007 11:26:04 +0000

More than 29.4 million viewers tuned in to FOX on Tuesday night to watch the performances of the Top 12 AMERICAN IDOL contestants. While it's way too early to know who will win it all, no doubt most fans already have their favorites. AT&T wireless customers can now relive their favorite AMERICAN IDOL performances over and over again with Live Idol Videos and Live Idol Tones directly from their wireless phones.

"One of the reasons AMERICAN IDOL continues to be the number one show on television is because it allows fans to be a part of the 'Idol' experience in a meaningful way," said John Burbank, vice president, marketing, AT&T. "The availability of Live Idol Videos and Live Idol Tones are two unique ways, beyond voting, that allow our wireless customers to show their support for their favorite AMERICAN IDOL contestants." Live Idol Videos » read more »