Ringtones

EFF Argues Phones Ringing in Public Do Not Violate Copyright Law

New York, NY, July 2, 2009 - The Electronic Frontier Foundation (EFF) urged a federal court Wednesday to reject bogus copyright claims in a ringtone royalty battle that could raise costs for consumers, jeopardize consumer rights, and curtail new technological innovation.

Deal Makes Ringtones, Music Videos and More from Major Record Label Available on More Than 2,000 Wireless Handsets and Devices

NEW YORK, February 21, 2008 – Thumbplay®, the largest and fastest growing mobile entertainment content destination in the U.S. (Nielsen Mobile, Q3 and Q4 2007), today announced it has signed a new digital distribution agreement with SONY BMG MUSIC ENTERTAINMENT, one of the world's leading global music companies, to add more than 7,000 pieces of content from SONY BMG’s artists to Thumbplay’s already diverse mobile entertainment content catalog.

Through this relationship, Thumbplay’s more than 4 million unique consumers will be able to access ringtones, music videos, wallpaper, voice clips and mobile games from SONY BMG’s extensive artist rosters, which include some of the greatest superstars of today, as well as some of the most important and influential recordings in history.

Text-to-win draw to run on some 22 million packs of leading Kellogg’s brands including Corn Flakes, Rice Krispies, Frosties and Coco Pops

Alderley Edge, 21st January 2008 – Mediaburst has announced that it has again partnered with Blue-Chip Marketing of Manchester to deliver what’s expected to be one of the largest in-store promotions of 2008; a text-to-win draw on 22 million packs on leading Kellogg’s brands offering free animal ringtones as downloads to encourage consumers to take part in the draw.

Every day, between 14th January and 23rd March 2008, one lucky winner will be drawn every 24 hours, meaning 70 consumers will become a zookeeper for a day. Aside the top prize of spending a day as a zookeeper, free tickets to zoos and aquariums across the country can also be won.

Mediaburst’s contribution to the overall in-store campaign is a complete end-to-end mobile marketing campaign. It spans packaging advice, provision of ten bespoke animal ringtones like moaning whales, roaring lions and chattering monkeys, design and hosting of a dedicated WAP site to download ringtones, training of Kellogg’s call centre staff, and second-line consumer support.