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 <title>O2</title>
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<item>
 <title>Microsoft Announces Enterprise-Class Mobile Solution</title>
 <link>http://www.cellphoneobserver.com/992444_o2_microsoft_announces_enterprise_class_mobile_solution</link>
 <description>&lt;/h3&gt;
&lt;p&gt;New mobile solution, mobile services plan and phones come together for end-to-end managed offering&lt;/h3&gt;
&lt;p&gt;LAS VEGAS, April 1, 2008 — Helping to propel large-scale mobile phone deployments by businesses, Microsoft Corp. today announced at CTIA Wireless 2008 the immediate availability of System Center Mobile Device Manager 2008 and plans for a Microsoft Mobile Services Plan (MMSP) to be available from mobile operators worldwide. Together with Microsoft Windows Mobile 6.1, the software and services provide the best solution for midsize and large businesses to manage and help protect Windows Mobile phones.&lt;/p&gt;
&lt;p&gt;“With Microsoft’s mobile solutions, businesses now have the power, control and flexibility over how they deliver information to their employees on the go,” said John O’Rourke, general manager, Mobile Communications Business, Microsoft. “Together with our partners, we’re helping enterprises extend their reach like never before.” &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992444_o2_microsoft_announces_enterprise_class_mobile_solution&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
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 <comments>http://www.cellphoneobserver.com/992444_o2_microsoft_announces_enterprise_class_mobile_solution#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/eds">EDS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/enterprise_mobile">Enterprise Mobile</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/hp">HP</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/microsoft_mobile_services">Microsoft Mobile Services</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/orange">Orange</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/verizon_wireless">Verizon Wireless</category>
 <pubDate>Fri, 04 Apr 2008 12:25:53 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2444 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>O2 And Vodafone Launch An Internet And Mobile Phone Payment System</title>
 <link>http://www.cellphoneobserver.com/992379_o2_o2_and_vodafone_launch_internet_and_mobile_phone_payment_system</link>
 <description>&lt;h3&gt;70 million banking customers can use the payment system&lt;/h3&gt;
&lt;p&gt;Düsseldorf/Munich, 25 January 2008 A new payment service that is being launched by O2 and Vodafone means secure online payments by mobile phone or PC from spring onwards.  It delivers maximum payment security to over 70 million bank and mobile phone customers in Germany. The new payment system for home or mobile online payments isn&#039;t just available to Vodafone and O2  customers, but to all mobile phone network users.&lt;/p&gt;
&lt;p&gt;People who shop online want a simple and secure method of payment that can be used in as many online shops as possible.&lt;/p&gt;
&lt;p&gt;Lutz Schüler, Director Marketing &amp;amp; Sales at O2 Germany said, &quot;The popularity of mobile internet is growing. Our payment system satisfies the requirements of this new trend. It enables the some 13 million Vodafone and O2 contract customers to make simple, fast and secure payments from their home PC or mobile phone.&quot; &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992379_o2_o2_and_vodafone_launch_internet_and_mobile_phone_payment_system&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992379_o2_o2_and_vodafone_launch_internet_and_mobile_phone_payment_system#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_commerce">Mobile Commerce</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_internet">Mobile Internet</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_payment_solutions">Mobile payment solutions</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/vodafone">Vodafone</category>
 <pubDate>Wed, 30 Jan 2008 13:20:17 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2379 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>O2 and Mobile Interactive Group shortlisted at 2008 Mobile Marketing Awards</title>
 <link>http://www.cellphoneobserver.com/992342_o2_o2_and_mobile_interactive_group_shortlisted_2008_mobile_marketing_awards</link>
 <description>&lt;h3&gt;Best use of mobile in events&#039; and &#039;Best use of mobile in brand building&#039;&lt;/h3&gt;
&lt;p&gt;January 24, 2008 -- O2 and Mobile Interactive Group (MIG) have been shortlisted for &#039;Best use of mobile in events&#039; and &#039;Best use of mobile in brand building&#039; at the 2008 Mobile Marketing Awards, for delivering a host of next generation mobile interactive services at The O2 - The world&#039;s first fully interactive venue and interactive brand experience.&lt;/p&gt;
&lt;p&gt;David Wheldon, Global Director of Brand at Vodafone and Chairman of the Judges commented on the calibre of the entries, &quot;When we launched the awards in 2005, we saw a number of small brands trying out the channel for the first time with pretty rudimentary campaigns. It was encouraging but clearly there was some way to go. This year, the 80 plus award entries came from some of the world&#039;s biggest brands and the campaigns were multi-faceted and sophisticated. Mobile is now very much part of the marketing mix.&quot; &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992342_o2_o2_and_mobile_interactive_group_shortlisted_2008_mobile_marketing_awards&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992342_o2_o2_and_mobile_interactive_group_shortlisted_2008_mobile_marketing_awards#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/awards">Awards</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mig">MIG</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_interactive">Mobile Interactive</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <pubDate>Mon, 28 Jan 2008 13:50:04 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2342 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>2ergo Launches Interactive Mobile Campaigns For O2</title>
 <link>http://www.cellphoneobserver.com/992341_2ergo_2ergo_launches_interactive_mobile_campaigns_o2</link>
 <description>&lt;p&gt;2ergo, the AIM listed provider of convergent mobile communication solutions, has announced a five year contract with O2 for the provision of mobile marketing services, underpinned by its recently launched MultiSend interactive messaging suite.&lt;/p&gt;
&lt;p&gt;MultiSend will enable the mobile communications giant, O2, to revolutionise the way it engages with its 17.8 million customers using a range of personalised and interactive SMS, MMS and email messaging features, via a single application.&lt;/p&gt;
&lt;p&gt;Having already completed a number of successful campaigns, 2ergo’s MultiSend suite will be introduced across O2’s marketing teams, and plans are in place to use this leading technology to deliver the mobile network operator’s core digital marketing programme.&lt;/p&gt;
&lt;p&gt;Andrew Day, Head of CRM at O2, said: “We see real potential in MultiSend, it will allow us to enhance further the O2 experience, communicating and interacting with all of our customers on a truly one-on-one basis. At a practical level, MultiSend gives us the capability to streamline the many processes involved in delivering multi-media and interactive campaigns to just a single application.” &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992341_2ergo_2ergo_launches_interactive_mobile_campaigns_o2&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992341_2ergo_2ergo_launches_interactive_mobile_campaigns_o2#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/2ergo">2ergo</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/interactive_messaging">Interactive Messaging</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_advertising">Mobile advertising</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <pubDate>Mon, 28 Jan 2008 13:48:29 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2341 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>Apple Chooses O2 as Exclusive Carrier for Apple iPhone in UK</title>
 <link>http://www.cellphoneobserver.com/992297_o2_apple_chooses_o2_exclusive_carrier_apple_iphone_uk</link>
 <description>&lt;p&gt;LONDON, September 18, 2007 – Apple® and O2 announced today that O2, the leading wireless carrier in the UK, will be the exclusive UK carrier for Apple&#039;s revolutionary iPhone™ when it makes its debut in the UK on November 9. iPhone combines three devices into one—a mobile phone, a widescreen iPod®, and the best mobile Internet device ever—all based on Apple’s revolutionary multi-touch interface and pioneering software that allows users to control iPhone with just a tap, flick or pinch of their fingers. Apple sold its one millionth iPhone just 74 days after it went on sale in the US on June 29.&lt;/p&gt;
&lt;p&gt;“We’re thrilled to be partnering with O2 to offer our revolutionary iPhone to UK customers,” said Steve Jobs, Apple’s CEO. “US iPhone customer satisfaction is off the charts, and we can’t wait to let UK customers get their hands on it and learn what they think of it.”&lt;/p&gt;
&lt;p&gt;“Our strategy at O2 is to bring our customers the best products and experiences,” said Matthew Key, CEO, O2 UK.  “The iPhone is a breakthrough that is changing the way people use their mobiles forever, and we&#039;re thrilled to have it exclusively for O2 customers in the UK.” &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992297_o2_apple_chooses_o2_exclusive_carrier_apple_iphone_uk&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992297_o2_apple_chooses_o2_exclusive_carrier_apple_iphone_uk#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/apple">Apple</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/cell_phones">Cell phones</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/iphone">iPhone</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_devices">Mobile devices</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/uk">UK</category>
 <pubDate>Tue, 18 Sep 2007 13:20:09 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2297 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>O2 incentivises mobile users to make an environmental difference</title>
 <link>http://www.cellphoneobserver.com/992197_o2_o2_incentivises_mobile_users_make_environmental_difference</link>
 <description>&lt;p&gt;* 7.5kg CO2 emission per new handset the equivalent of the internal space of a family car&lt;br /&gt;
    * Existing customers who keep their phone receive £95 credit and O2 will give £10 to O2 Energy Saver fund on their behalf&lt;br /&gt;
    * O2 to donate £5 to O2 Energy Saver fund when any new customers sign up for the O2 Energy Saver option tariff&lt;/p&gt;
&lt;p&gt;As part of the We&#039;re in this together campaign O2 today announced the launch of O2 Energy Saver options. These options will offer owners of the 70million active handsets in the UK simple ways to reduce the environmental impact from their mobile behaviour.&lt;/p&gt;
&lt;p&gt;Each handset contains between 500 and 1,000 difference components and significant amount of energy is used to extract and refine these materials. The total CO2 emission from the production and distribution of an average handset is at least 7.5kg of CO2 which is the equivalent internal space of a family car.  If everyone in the UK who owns a mobile delayed its replacement by a year, it would equate to 187,000 cars being removed from the road annually. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992197_o2_o2_incentivises_mobile_users_make_environmental_difference&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992197_o2_o2_incentivises_mobile_users_make_environmental_difference#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/cellular_trends">Cellular trends</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <pubDate>Fri, 27 Apr 2007 14:13:29 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2197 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>O2 UK Expands Partnership With Critical Path</title>
 <link>http://www.cellphoneobserver.com/992040_o2_o2_uk_expands_partnership_critical_path</link>
 <description>&lt;h3&gt;Deploys Memova Platform for Converged Services; Memova Enables O2 UK to Bridge the Gap Between Mobile and the Internet&lt;/h3&gt;
&lt;p&gt;Messaging software and services provider Critical Path, Inc. announced that it has expanded its partnership with leading operator O2 UK. As part of its initiative to deliver new converged messaging services to consumers, O2 has upgraded its messaging systems, deploying Critical Path&#039;s Memova(R) platform.&lt;/p&gt;
&lt;p&gt;With a focus on delivering services that integrate mobile and the Internet, O2 needed a messaging platform that could provide a scalable, flexible, consumer-oriented foundation for converged services. Memova enables a variety of converged services for consumers, including mobile email, advanced multimedia messaging and communications, and integrated access to personal information and content. These services simplify and unify the consumer experience across both mobile and fixed-line connections. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992040_o2_o2_uk_expands_partnership_critical_path&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992040_o2_o2_uk_expands_partnership_critical_path#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/converged_mobile_devices">Converged mobile devices</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/critical_path">Critical Path</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_internet">Mobile Internet</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <pubDate>Wed, 21 Mar 2007 11:58:36 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2040 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>Comverse and Mobixell Provide Media Adaptation and Optimization for Multimedia Services at O2 in Germany</title>
 <link>http://www.cellphoneobserver.com/991955_mms_comverse_and_mobixell_provide_media_adaptation_and_optimization_multimedia_services_o2_ge</link>
 <description>&lt;p&gt;Comverse, a subsidiary of Comverse Technology, Inc. and a supplier of software and systems enabling network-based multimedia enhanced communication and billing services, and Mobixell, a provider of innovative mobile multimedia solutions, have announced the deployment of mobile multimedia adaptation and optimization services for German Tier 1 mobile operator O2, part of the Spanish telecommunications group Telefónica S.A. (NYSE: TEF).&lt;/p&gt;
&lt;p&gt;O2’s implementation of Rich Media Service Center (RMSC™) offered by Mobixell provides for delivery of mobile multimedia messages and ensures that they are displayed optimally on the handsets of O2’s subscribers throughout Germany. The service improves the quality and performance of transcoding for person-to-person (P2P) and application-to-person (A2P) MMS services for O2. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/991955_mms_comverse_and_mobixell_provide_media_adaptation_and_optimization_multimedia_services_o2_ge&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/991955_mms_comverse_and_mobixell_provide_media_adaptation_and_optimization_multimedia_services_o2_ge#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/comverse">Comverse</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_media">Mobile media</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobixell">Mobixell</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/rich_media">Rich media</category>
 <pubDate>Thu, 15 Mar 2007 10:21:58 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">1955 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>MIG selected to work with O2 to power the world&#039;s first integrated mobile interactive venue &#039;The O2&#039;</title>
 <link>http://www.cellphoneobserver.com/991445_mig_mig_selected_work_o2_power_worlds_first_integrated_mobile_interactive_venue_o2</link>
 <description>&lt;h2&gt;MIG selected to work with O2 to power the world&#039;s first integrated mobile interactive venue &#039;The O2&#039;&lt;/h2&gt;
&lt;h3&gt;MIG builds on event based expertise with three year contract&lt;/h3&gt;
&lt;p&gt;February 15, 2007 -- Mobile Interactive Group (MIG), the UK&#039;s fastest growing provider of mobile interactive solutions, has secured a three year contract with O2 to power mobile services at &#039;The O2&#039;, the world&#039;s first fully integrated mobile interactive entertainment venue which opens this summer.&lt;/p&gt;
&lt;p&gt;The O2 will feature a range of pioneering mobile services developed by MIG, which bring together innovative text, mobile video, music technologies. From free standing wireless installations to exciting services direct to the handset, MIG will work closely with O2 to ensure that the venue offers an unforgettable experience for all visitors. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/991445_mig_mig_selected_work_o2_power_worlds_first_integrated_mobile_interactive_venue_o2&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/991445_mig_mig_selected_work_o2_power_worlds_first_integrated_mobile_interactive_venue_o2#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/entertainment">Entertainment</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mig">MIG</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_interactive">Mobile Interactive</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <pubDate>Wed, 28 Feb 2007 19:52:38 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">1445 at http://www.cellphoneobserver.com</guid>
</item>
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