Bango

January 28, 2008 – Bango announced today it is powering a revolutionary new service that turns the mobile phone into a personal “on the go” library. Bango’s billing and digital fingerprint technologies have enabled Macmillan Publishing Solutions (MPS) to create The Global Reader - a new service that gives consumers access to books, articles, newspapers and other print content on their mobile phone easily and inexpensively.

The MPS service is expected to shift the publishing world because it offers publishers a new distribution channel and provides a direct link with consumers. Because the Global Reader service is mobile-web based, publishers will be able to interact directly with customers and – using Bango technology – receive detailed information about customers.

The Global Reader will enhance the way people access printed material. "We never envisioned people would want to read War and Peace on their phones," said Bob Kasher, one of the developers and originators of The Global Reader. "What we responded to was the idea that millions of people have mobile phones in their pockets."

Bango delivers minimum financial risk and maximum revenue gain

FunkySexyCool, the successful mobile social networking community, is using Bango’s global mobile web platform to capture the global market as it expands beyond the operator decks and goes direct-to-consumer on any network, anywhere in the world.

"Bango has enabled FunkySexyCool to launch off-deck in more than 18 countries with minimum financial risk and maximum revenue gain," says Tim O’Connor, CEO, FunkySexyCool. "The Bango Service gives FunkySexyCool the ability to launch off-deck in weeks, not months."

FunkySexyCool is a mobile social networking site where members create profiles as well as vote and message each other. Unlike other large social networks, FunkySexyCool has unique inbuilt features and functionality that monetizes each and every subscriber.

The service costs $4,995 to set up, with monthly fees as low as $1,395 for hosting, the Bango Service (billing, tracking, traffic, info) and ongoing maintenance.

Eliminates the complexity and risk of launching a mobile web presence

Bango today introduced a new service, called Bango 2Go, which is a simple, cost effective way for brands and content providers to launch a presence on the mobile web. The new service – the first of its kind in the world – takes the guesswork out of participating in what industry analysts call the next internet "gold rush."

"Brands recognize the power and reach of the mobile web but have had trouble navigating the complex landscape of the mobile world," said Ray Anderson, CEO of Bango. "With Bango 2Go brands are up-and-running in just one step."

Bango has streamlined the process by combining its powerful mobile web technology with a wide range of site development skills provided by its partners. With Bango 2Go, content providers and mainstream PC brands – large and small – get mobile website building, hosting, traffic generation, monitoring and a global payment service. Brands simply visit www.bango.com to get started and Bango manages the rest:

* Bango's leading partners, selected for their expertise, handle building and hosting the mobile websites.