WAP

ESPN to Offer Comprehensive College Football Coverage on Mobile Platforms

admin — Thu, 30 Aug 2007 08:41:36 +0000

- ESPN Mobile TV to Simulcast More Than 75 Live Games from ESPN, ESPN2, ESPNU and ESPN360.com
- Customized Content from ESPN MVP Includes Alerts, Exclusive Video Clips and Up to the Minute Scoring Updates

August 29, 2007 -- ESPN is giving college football fans more mobile content than ever this season, offering live games, highlight shows, breaking news, scores, information and more across a host of mobile properties including ESPN Mobile TV and ESPN MVP, both available exclusively from Verizon Wireless, and ESPN’s industry-leading WAP site.

ESPN Mobile TV, ESPN’s first 24/7 channel for wireless, kicks off college football season on August 30 with live simulcast coverage of LSU vs. Mississippi State, which airs on ESPN at

8 p.m. ET. Throughout the season, ESPN Mobile TV, available through V CAST Mobile TV, a service of by MediaFLO USA, Inc., will simulcast more than 75 live college football games from ESPN, ESPN2, ESPNU and ESPN360.com, as well as up to 20 college bowl games, including a tripleheader on December 31, and the Outback Bowl on New Year’s Day. » read more »

Informative Mobile Website Gives Pet Owners Easy Mobile Access to Compelling Local and Other Pet Information and Content

admin — Thu, 02 Aug 2007 11:03:33 +0000

go2 Launches First Mobile Website Dedicated to Pet Lovers

IRVINE and CULVER CITY, Calif., - July 17, 2007 - go2®, a leading mobile media company in the United States, today announced the launch of go2 Pets(tm), a mobile site dedicated to pet owners. The site, created in cooperation with Genex, a leading Internet development company and sponsored by Purina, allows pet owners easy, mobile access to thousands of pet-friendly destinations and activities together with extensive pet-oriented content and information. go2 Pets can be visited for free from any web-enabled mobile phone at go2Pets.com, and a preview of the mobile website is available online (at wap.go2Pets.com). » read more »

Climate change charity Global Cool appoints Sponge to drive mobile fundraising campaign

admin — Tue, 17 Apr 2007 06:55:52 +0000

Global Cool, the climate change charity backed by celebrities including Sienna Miller and Leonardo DiCaprio, has appointed mobile marketing company Sponge to drive its fundraising campaign.

The aim of the charity, which is based in London and Los Angeles, is to encourage one billion people worldwide to reduce their carbon emissions by one tonne through simple energy reductions. Consumers can sign up to receive video clips on their mobile phones for just £3 per month, which show celebrity supporters such as Josh Hartnett and Rosario Dawson telling people how they can help. Subscribers receive two mobile video clips each month.

Sponge is powering the mobile subscription service, which is currently running in the UK, US and Ireland. The campaign will be rolled out globally over the next two months.

Subscribers’ monthly £3 fee (minus network charges) will be donated to the Global Cool Foundation, a UK registered charity that is responsible for investing in activities that will have a major impact on tackling climate change. » read more »

MATERNA allows for a quick configuration of more than 200 mobile phone types

admin — Thu, 15 Mar 2007 10:25:00 +0000

Anny Way OTA-Server for more ease of use

MATERNA Information & Communications’ new Anny Way OTA-Server (Over-the-Air) puts an end to complicated and time consuming configurations of mobile phones. The telecommunications specialist has developed an internet portal which allows the user and the call center agent to configure the end device for WAP and GPRS settings.

The handling is as follows: the consumer visits a special web site, selects his network operator and the service he wants as well as the type of his mobile and queries the settings. The basis for this is a device portfolio with more than 200 devices, which is monthly extended by MATERNA’s Device Management by up to 10 new devices. With only a few mouse clicks and the entry of his mobile number, the customer receives an SMS that automatically configures his hardware. The service can be used immediately afterwards. » read more »

WAP

admin — Tue, 13 Mar 2007 12:42:11 +0000

WAP (wireless application protocol)

A protocol that allows the easy transmission of data signals, such as Internet content, to micro-browsers built into advanced wireless devices. (Cingular)

Wireless Application Protocol (WAP) is the first global standard for Internet services over mobile phone networks. It is capable of displaying "mini websites", which look simple when compared with normal websites but which already provide a variety of powerful services, including banking, ticket purchase, news updates and more. (Nokia)

Wireless application protocol (WAP) is the first global standard for Internet services over mobile phone networks. It is capable of displaying "mini websites", which look simple when compared with normal websites but which already provide a variety of powerful services, including banking, ticket purchase, news updates and more. See the WAP Demo for more information. (Motorola)

A free, unlicensed protocol for wireless communications that makes it possible to create advanced telecommunications services and to access Internet pages from a mobile telephone. WAP is a de facto standard that is supported by a large number of suppliers. (Ericsson) » read more »

WAP