WAP

- ESPN Mobile TV to Simulcast More Than 75 Live Games from ESPN, ESPN2, ESPNU and ESPN360.com
- Customized Content from ESPN MVP Includes Alerts, Exclusive Video Clips and Up to the Minute Scoring Updates

August 29, 2007 -- ESPN is giving college football fans more mobile content than ever this season, offering live games, highlight shows, breaking news, scores, information and more across a host of mobile properties including ESPN Mobile TV and ESPN MVP, both available exclusively from Verizon Wireless, and ESPN’s industry-leading WAP site.

ESPN Mobile TV, ESPN’s first 24/7 channel for wireless, kicks off college football season on August 30 with live simulcast coverage of LSU vs. Mississippi State, which airs on ESPN at

8 p.m. ET. Throughout the season, ESPN Mobile TV, available through V CAST Mobile TV, a service of by MediaFLO USA, Inc., will simulcast more than 75 live college football games from ESPN, ESPN2, ESPNU and ESPN360.com, as well as up to 20 college bowl games, including a tripleheader on December 31, and the Outback Bowl on New Year’s Day.

go2 Launches First Mobile Website Dedicated to Pet Lovers

IRVINE and CULVER CITY, Calif., - July 17, 2007 - go2®, a leading mobile media company in the United States, today announced the launch of go2 Pets(tm), a mobile site dedicated to pet owners. The site, created in cooperation with Genex, a leading Internet development company and sponsored by Purina, allows pet owners easy, mobile access to thousands of pet-friendly destinations and activities together with extensive pet-oriented content and information. go2 Pets can be visited for free from any web-enabled mobile phone at go2Pets.com, and a preview of the mobile website is available online (at wap.go2Pets.com).

Global Cool, the climate change charity backed by celebrities including Sienna Miller and Leonardo DiCaprio, has appointed mobile marketing company Sponge to drive its fundraising campaign.

The aim of the charity, which is based in London and Los Angeles, is to encourage one billion people worldwide to reduce their carbon emissions by one tonne through simple energy reductions. Consumers can sign up to receive video clips on their mobile phones for just £3 per month, which show celebrity supporters such as Josh Hartnett and Rosario Dawson telling people how they can help. Subscribers receive two mobile video clips each month.

Sponge is powering the mobile subscription service, which is currently running in the UK, US and Ireland. The campaign will be rolled out globally over the next two months.

Subscribers’ monthly £3 fee (minus network charges) will be donated to the Global Cool Foundation, a UK registered charity that is responsible for investing in activities that will have a major impact on tackling climate change.