<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xml:base="http://www.cellphoneobserver.com" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
 <title>MMS</title>
 <link>http://www.cellphoneobserver.com/taxonomy/term/420/feed</link>
 <description>The taxonomy view with a depth of 0.</description>
 <language>en</language>
<item>
 <title>Frost &amp; Sullivan Predicts Smartphone Downloads from All App Stores to Reach 6.67 Billion in 2014</title>
 <link>http://www.cellphoneobserver.com/992506_smartphone_frost_sullivan_predicts_smartphone_downloads_all_app_stores_reach_6_67_billion_201</link>
 <description>&lt;h3&gt;Next-Generation Mobile Devices, Advanced Networks, and Free and Supported Applications to Drive Growth&lt;/h3&gt;
&lt;p&gt;MOUNTAIN VIEW, CA, August 12, 2009 -- Smartphone penetration in the U.S. mobile markets is increasing rapidly. For some time, mobile operators have been offering a branded &#039;catalog&#039; of mobile content and services that could be purchased from the handset itself. However, all that is changing for smartphones, in which newer types of targeted app stores are being introduced to enable the device owner to purchase content from outside the operator environment. The availability of a large number of inexpensive or free mobile applications that leverage the next-generation technical capabilities of the target device will help drive adoption. However, in the end, service differentiation and generating suitable return on investment from the app store business could be challenging. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992506_smartphone_frost_sullivan_predicts_smartphone_downloads_all_app_stores_reach_6_67_billion_201&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992506_smartphone_frost_sullivan_predicts_smartphone_downloads_all_app_stores_reach_6_67_billion_201#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/android">Android</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/iphone">iPhone</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_internet">Mobile Internet</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/palm">Palm</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/smartphone">Smartphone</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/smartphone_applications">smartphone applications</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/smartphone_downloads">smartphone downloads</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/sms">SMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/symbian">Symbian</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/trends_and_statistics">trends and statistics</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/windows_mobile">Windows Mobile</category>
 <pubDate>Wed, 12 Aug 2009 10:04:36 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2506 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>MATERNA Implements Innovative MMS-Services for Belgian Network Operator Mobistar</title>
 <link>http://www.cellphoneobserver.com/992281_mobile_messaging_materna_implements_innovative_mms_services_belgian_network_operator_mobistar</link>
 <description>&lt;p&gt;Dortmund/Brussels, August 1st 2007 (By: Antje Krämer) -- The telecommunication specialist MATERNA Information &amp;amp; Communications, located in Dortmund, Germany, has successfully implemented two new MMS-Services for the Belgian network operator Mobistar. For the more than 3 million Mobistar customers, the sending of MMS has become even more attractive now, thanks to the MMS Composer and MMS2Email applications. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992281_mobile_messaging_materna_implements_innovative_mms_services_belgian_network_operator_mobistar&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992281_mobile_messaging_materna_implements_innovative_mms_services_belgian_network_operator_mobistar#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/9cegetel">9Cegetel</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/aol">AOL</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/belgium">Belgium</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/france_telecom">France Telecom</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/materna">Materna</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_messaging">Mobile messaging</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobistar">Mobistar</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/orange">Orange</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/sfr">SFR</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/t_online">T-Online</category>
 <pubDate>Thu, 02 Aug 2007 11:54:46 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2281 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>GoMobo.com Selects MX Telecom&#039;s Messaging Gateway For Text Message Food Order And Payment Service</title>
 <link>http://www.cellphoneobserver.com/992208_mx_telecom_gomobo_com_selects_mx_telecoms_messaging_gateway_text_message_food_order_and_payme</link>
 <description>&lt;h3&gt;Cross-Carrier Wireless Service Attracts Participation From Leading Fast-Food Restaurants Including Subway®, Quiznos, Ben &amp;amp; Jerry&#039;s and Dunkin&#039; Donuts&lt;/h3&gt;
&lt;p&gt;MX Telecom, a provider of global SMS text messaging and wireless multimedia solutions, today announced at CTIA Wireless that GoMobo.com has selected MX Telecom&#039;s messaging gateway to operate its free text message food ordering and payment service for time-conscious mobile consumers. Fast food restaurants including Subway®, Quiznos, Ben &amp;amp; Jerry&#039;s and Dunkin&#039; Donuts are currently available on the service at selected locations.&lt;/p&gt;
&lt;p&gt;MX Telecom is operating the US Short Code 466626 (&#039;GoMobo&#039; on a phone keypad) and providing the messaging gateway and services to deliver GoMobo.com&#039;s food ordering and payment service. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992208_mx_telecom_gomobo_com_selects_mx_telecoms_messaging_gateway_text_message_food_order_and_payme&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992208_mx_telecom_gomobo_com_selects_mx_telecoms_messaging_gateway_text_message_food_order_and_payme#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/gomobo">GoMobo</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_payment_solutions">Mobile payment solutions</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mx_telecom">MX Telecom</category>
 <pubDate>Thu, 03 May 2007 12:24:02 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2208 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>Singlepoint partners with Mobile Interactive Group</title>
 <link>http://www.cellphoneobserver.com/992207_mig_singlepoint_partners_mobile_interactive_group</link>
 <description>&lt;h3&gt;To offer Mobile Applications to the U.S. market; Partnership Will Enable SinglePoint to Expand the Company&#039;s Portfolio of Mobile Marketing Services and Mass Participation Mobile Applications Including iTV&lt;/h3&gt;
&lt;p&gt;Mobile messaging services provider SinglePoint announced today that the company has formed a partnership with Mobile Interactive Group (MIG), a UK-based multimedia mobile interactive services provider, to offer a suite of mobile marketing applications and platforms for content providers looking to reach more than 230 million wireless subscribers in the United States through interactive television mobile campaigns. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992207_mig_singlepoint_partners_mobile_interactive_group&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992207_mig_singlepoint_partners_mobile_interactive_group#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/interactive_messaging">Interactive Messaging</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mig">MIG</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_tv">Mobile TV</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/singlepoint">Singlepoint</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/sms">SMS</category>
 <pubDate>Thu, 03 May 2007 12:23:09 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2207 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>CTIA Releases Comprehensive Wireless Industry Survey Results</title>
 <link>http://www.cellphoneobserver.com/992121_ctia_ctia_releases_comprehensive_wireless_industry_survey_results</link>
 <description>&lt;p&gt;CTIA-The Wireless Association® reports that wireless data service revenues for 2006 rose to $15.2 billion. This represents a 77% increase over 2005, when data revenue was $8.6 billion  Data revenue represents money that wireless carriers earn on services other than voice.  Wireless data revenues now total roughly 13% of all wireless service revenues. &lt;/p&gt;
&lt;p&gt;“Wireless broadband is providing mobile subscribers with the ability to access content like never before,” said CTIA–The Wireless Association® President and CEO Steve Largent. “Earlier this year, the Federal Communications Commission reported that 59% of all new high-speed lines were wireless.   Wireless broadband is growing faster than cable and DSL combined and because of that fact subscribers are accessing new and exciting types of content on their mobile devices.”&lt;/p&gt;
&lt;p&gt;The CTIA Semi-Annual Wireless Industry Survey was released at CTIA WIRELESS 2007®. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992121_ctia_ctia_releases_comprehensive_wireless_industry_survey_results&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992121_ctia_ctia_releases_comprehensive_wireless_industry_survey_results#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/broadband">Broadband</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/cellular_trends">Cellular trends</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/ctia">CTIA</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_data">Mobile data</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_messaging">Mobile messaging</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/sms">SMS</category>
 <pubDate>Fri, 30 Mar 2007 06:05:56 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2121 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>Nortel to Showcase Super-Fast 4G Broadband at CTIA Wireless 2007</title>
 <link>http://www.cellphoneobserver.com/992031_nortel_nortel_showcase_super_fast_4g_broadband_ctia_wireless_2007</link>
 <description>&lt;h3&gt;Innovations in 4G and IMS Support Demand for Mobile Video and Multimedia Services&lt;/h3&gt;
&lt;p&gt;Nortel announced it will demonstrate high-speed 4G and next-generation technologies essential to delivering quality voice, video and TV services over true mobile broadband at CTIA Wireless 2007. The wireless industry’s largest show will be held in Orlando, Florida March 27–29. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992031_nortel_nortel_showcase_super_fast_4g_broadband_ctia_wireless_2007&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992031_nortel_nortel_showcase_super_fast_4g_broadband_ctia_wireless_2007#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/4g">4G</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/broadband">Broadband</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/ctia_wireless">CTIA Wireless</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/ims">IMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_tv">Mobile TV</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_video">Mobile video</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/nortel">Nortel</category>
 <pubDate>Tue, 20 Mar 2007 08:50:56 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2031 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>Vodafone Trumpets Advertising Successes on the Vodafone live! Portal</title>
 <link>http://www.cellphoneobserver.com/992011_vodafone_vodafone_trumpets_advertising_successes_vodafone_live_portal</link>
 <description>&lt;p&gt;The advertising services with creative ad placements that were launched on the Vodafone live! portal in September 2006 are getting more popular by the day, Vodafone said. The portal&#039;s advertising partners are the auto manufacturers, Opel, VW, Volvo, and Mercedes, plus 20th Century Fox which is advertising its Hollywood blockbuster, &quot;Eragon&quot;. Unilever is another new partner.&lt;/p&gt;
&lt;p&gt;The automotive industry has discovered that the Vodafone live! portal is an effective advertising platform and the car makers are developing creative advertising packages with Vodafone&#039;s partner, G+J EMS. Opel launched a Race Camp Campaign, offering the winner of a several-stage casting process the opportunity to take part in the 24-hour race at Nürburgring 2008. VW used the Vodafone live! portal to support its advertising campaigns for the VW Touran and the VW Tour, including test drive generation. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992011_vodafone_vodafone_trumpets_advertising_successes_vodafone_live_portal&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992011_vodafone_vodafone_trumpets_advertising_successes_vodafone_live_portal#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/cellular_trends">Cellular trends</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_advertising">Mobile advertising</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/vodafone">Vodafone</category>
 <pubDate>Mon, 19 Mar 2007 11:32:14 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2011 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>Airwide and Colibria Combine SMS, MMS and Mobile IM for Integrated Subscriber Service</title>
 <link>http://www.cellphoneobserver.com/992003_colibria_airwide_and_colibria_combine_sms_mms_and_mobile_im_integrated_subscriber_service</link>
 <description>&lt;h3&gt;Interoperable, Best of Breed Solutions are Key Elements of Next Generation Networks&lt;/h3&gt;
&lt;p&gt;Mobile messaging infrastructure provider Airwide Solutions has teamed with mobile instant messaging (MIM) leader, Colibria, to provide a messaging solution that seamlessly integrates SMS, MMS and mobile IM.  The best-of-breed solution delivers on the promise of next-generation networks by helping operators quickly and cost-effectively deploy new revenue- enhancing services.&lt;/p&gt;
&lt;p&gt;The interoperable technologies offer mobile operators a flexible way to provide subscribers with enhanced messaging services that work across 2.5 and 3G networks, as well as IMS enabled networks. The integrated set of technologies is designed to provide subscribers with a richer messaging experience regardless of the network or messaging technology, while offering operators significant savings in operating expenses and integration efforts.  &lt;/p&gt;
&lt;p&gt;Growing Demand for Interoperable Solutions &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992003_colibria_airwide_and_colibria_combine_sms_mms_and_mobile_im_integrated_subscriber_service&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992003_colibria_airwide_and_colibria_combine_sms_mms_and_mobile_im_integrated_subscriber_service#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/airwide">Airwide</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/cellular_trends">Cellular trends</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/colibria">Colibria</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_im">Mobile IM</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/sms">SMS</category>
 <pubDate>Mon, 19 Mar 2007 11:05:01 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2003 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>Bitstream Shows Off Mobile Browsing, Messaging, and Embedded Font Technology at CeBIT 2007</title>
 <link>http://www.cellphoneobserver.com/992001_cebit_bitstream_shows_mobile_browsing_messaging_and_embedded_font_technology_cebit_2007</link>
 <description>&lt;p&gt;Bitstream Inc. announced that it is showcasing the latest in mobile browsing, messaging and embedded font technology solutions at CeBIT 2007 in Hannover Germany.  &lt;/p&gt;
&lt;p&gt;Products highlighted during CeBIT include the ThunderHawk™ browser for mobile handsets, myMMS™, a creative mobile messaging application, and Bitstream core mobile technologies for rendering worldwide text in handsets, embedded devices, and mobile applications. These solutions provide leading mobile operators, device manufacturers, embedded system and application developers the tools to meet the challenging and changing needs of their markets including:&lt;/p&gt;
&lt;p&gt;ThunderHawk&lt;/p&gt;
&lt;p&gt;Built with Bitstream core mobile technology, ThunderHawk is the first browser to provide a consistent, full HTML browsing experience between mobile and desktop environments. ThunderHawk is the only browser that satisfies the key requirements for a positive user experience: the ability to find and read information quickly. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992001_cebit_bitstream_shows_mobile_browsing_messaging_and_embedded_font_technology_cebit_2007&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/992001_cebit_bitstream_shows_mobile_browsing_messaging_and_embedded_font_technology_cebit_2007#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/bitstream">Bitstream</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/cebit">CeBIT</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_internet">Mobile Internet</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_technologies">Mobile technologies</category>
 <pubDate>Mon, 19 Mar 2007 11:00:10 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2001 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>CTIA WIRELESS Hosts Mobile Marketing Conference</title>
 <link>http://www.cellphoneobserver.com/991962_ctia_wireless_ctia_wireless_hosts_mobile_marketing_conference</link>
 <description>&lt;h3&gt;“Marketing—The Mobile Channel” is a day-long program dedicated to exploring the strategies, successes and barriers to marketing through mobile devices&lt;/h3&gt;
&lt;p&gt;CTIA WIRELESS 2007®, the world’s largest event for the wireless industry, said it will offer a full-day program: Marketing –The Mobile Channel on Monday, March 26 which will explore the strategies, success and barriers to marketing through mobile devices. CTIA WIRELESS® takes place March 27-29, 2007 at the Orange County Convention Center in Orlando.&lt;/p&gt;
&lt;p&gt;The program will address how the mobile channel is complementing traditional forms of advertising, helping businesses build loyalty and awareness by engaging wireless subscribers in interactive dialogues. New uses for Short Message Service (SMS), Common Short Codes (CSC), Multimedia Messaging (MMS), Mobile TV, Mobile Advertising, and Mobile Search will be explored during the program. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/991962_ctia_wireless_ctia_wireless_hosts_mobile_marketing_conference&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/991962_ctia_wireless_ctia_wireless_hosts_mobile_marketing_conference#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/ctia">CTIA</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/ctia_wireless">CTIA Wireless</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/marketing_trends">Marketing trends</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_advertising">Mobile advertising</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_search">Mobile search</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_tv">Mobile TV</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/sms">SMS</category>
 <pubDate>Thu, 15 Mar 2007 10:44:17 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">1962 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>Comverse and Mobixell Provide Media Adaptation and Optimization for Multimedia Services at O2 in Germany</title>
 <link>http://www.cellphoneobserver.com/991955_mms_comverse_and_mobixell_provide_media_adaptation_and_optimization_multimedia_services_o2_ge</link>
 <description>&lt;p&gt;Comverse, a subsidiary of Comverse Technology, Inc. and a supplier of software and systems enabling network-based multimedia enhanced communication and billing services, and Mobixell, a provider of innovative mobile multimedia solutions, have announced the deployment of mobile multimedia adaptation and optimization services for German Tier 1 mobile operator O2, part of the Spanish telecommunications group Telefónica S.A. (NYSE: TEF).&lt;/p&gt;
&lt;p&gt;O2’s implementation of Rich Media Service Center (RMSC™) offered by Mobixell provides for delivery of mobile multimedia messages and ensures that they are displayed optimally on the handsets of O2’s subscribers throughout Germany. The service improves the quality and performance of transcoding for person-to-person (P2P) and application-to-person (A2P) MMS services for O2. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/991955_mms_comverse_and_mobixell_provide_media_adaptation_and_optimization_multimedia_services_o2_ge&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/991955_mms_comverse_and_mobixell_provide_media_adaptation_and_optimization_multimedia_services_o2_ge#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/comverse">Comverse</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_media">Mobile media</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobixell">Mobixell</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/o2">O2</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/rich_media">Rich media</category>
 <pubDate>Thu, 15 Mar 2007 10:21:58 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">1955 at http://www.cellphoneobserver.com</guid>
</item>
<item>
 <title>MMS</title>
 <link>http://www.cellphoneobserver.com/mobile_glossary_mms</link>
 <description>&lt;h2&gt;MMS - Multimedia Messaging Service&lt;/h2&gt;
&lt;p&gt;Multimedia Messaging Service (MMS) is a new standard that is being defined for use in advanced wireless terminals. The service allows for non-real-time transmission of various kinds of multimedia contents like images, audio, video clips, etc.  (Nokia)&lt;/p&gt;
&lt;p&gt;Multimedia Messaging Service (MMS) is a standard for a telephony messaging systems that allow sending messages that includes multimedia objects (images, audio, video, rich text) and not just text messages as in Short message service (SMS). It is mainly deployed in cellular networks along other messaging systems like SMS, Mobile Instant Messaging and Mobile E-Mail. Its main standartizaion effort is done by 3GPP, 3GPP2 and Open Mobile Alliance (OMA).&lt;/p&gt;
&lt;p&gt;Basics&lt;/p&gt;
&lt;p&gt;MMS is the evolution of Short Message Service (SMS) (SMS is a text-only messaging technology for mobile networks). With MMS, a mobile device is no longer confined to text-only messages. It can send and receive multimedia messages such as graphics, video and audio clips, and so on. It has been designed to work with mobile packet data services such as GPRS and 1x.&lt;/p&gt;
&lt;p&gt;Operation &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/mobile_glossary_mms&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://www.cellphoneobserver.com/mobile_glossary_mms#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mms">MMS</category>
 <pubDate>Tue, 13 Mar 2007 11:34:21 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">1795 at http://www.cellphoneobserver.com</guid>
</item>
</channel>
</rss>

