Mobile advertising

Yahoo! Details Strategy to Lead, Enable Growth of Mobile Ecosystem

admin — Fri, 04 Apr 2008 14:49:54 +0000

Highlights Recent Milestones in Product and Platform Innovation,
Partnerships, and Mobile Advertising

LAS VEGAS, April 2, 2008 (BUSINESS WIRE) -- In his keynote address today at CTIA Wireless 2008, Yahoo! Inc.'s (NASDAQ:YHOO) Marco Boerries, executive vice president of Connected Life, articulated the company's strategy to foster the mobile ecosystem and extend Yahoo!'s leadership in mobile.

Yahoo! has spent the past three years aggressively rolling out a comprehensive offering targeted at addressing key needs of the mobile ecosystem -- including consumers, developers, advertisers -- notably:

-- Delivering essential mobile services indispensable to consumers' daily lives;

-- Releasing an open technology platform that overcomes the complexity of the fragmented mobile landscape;

-- Creating a monetization engine offering sustainable value to all constituents.

With these foundational services, Yahoo! is serving as a catalyst for accelerating the development of the mobile ecosystem, with the goal of enabling billions of mobile Internet users. » read more »

Mediaburst Deliver Kellogg’s Zookeeper Promotion

admin — Mon, 28 Jan 2008 14:00:20 +0000

Text-to-win draw to run on some 22 million packs of leading Kellogg’s brands including Corn Flakes, Rice Krispies, Frosties and Coco Pops

Alderley Edge, 21st January 2008 – Mediaburst has announced that it has again partnered with Blue-Chip Marketing of Manchester to deliver what’s expected to be one of the largest in-store promotions of 2008; a text-to-win draw on 22 million packs on leading Kellogg’s brands offering free animal ringtones as downloads to encourage consumers to take part in the draw.

Every day, between 14th January and 23rd March 2008, one lucky winner will be drawn every 24 hours, meaning 70 consumers will become a zookeeper for a day. Aside the top prize of spending a day as a zookeeper, free tickets to zoos and aquariums across the country can also be won.

Mediaburst’s contribution to the overall in-store campaign is a complete end-to-end mobile marketing campaign. It spans packaging advice, provision of ten bespoke animal ringtones like moaning whales, roaring lions and chattering monkeys, design and hosting of a dedicated WAP site to download ringtones, training of Kellogg’s call centre staff, and second-line consumer support. » read more »

2ergo Launches Interactive Mobile Campaigns For O2

admin — Mon, 28 Jan 2008 13:48:29 +0000

2ergo, the AIM listed provider of convergent mobile communication solutions, has announced a five year contract with O2 for the provision of mobile marketing services, underpinned by its recently launched MultiSend interactive messaging suite.

MultiSend will enable the mobile communications giant, O2, to revolutionise the way it engages with its 17.8 million customers using a range of personalised and interactive SMS, MMS and email messaging features, via a single application.

Having already completed a number of successful campaigns, 2ergo’s MultiSend suite will be introduced across O2’s marketing teams, and plans are in place to use this leading technology to deliver the mobile network operator’s core digital marketing programme.

Andrew Day, Head of CRM at O2, said: “We see real potential in MultiSend, it will allow us to enhance further the O2 experience, communicating and interacting with all of our customers on a truly one-on-one basis. At a practical level, MultiSend gives us the capability to streamline the many processes involved in delivering multi-media and interactive campaigns to just a single application.” » read more »

Sybase 365 Launches AvantGo Client for Symbian Smart Phones

admin — Mon, 28 Jan 2008 11:40:55 +0000

Mobile Content and Mobile Advertising Service for Phones, Based on Symbian OS and S60 and Provides Free, Innovative New Service for Users

Dublin, Calif., January 28, 2008 — Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced the launch of the AvantGo® client for smartphones based on Symbian OSTM and S60. Symbian smartphone users can now access updated, customized content from thousands of mobile Websites anytime and anywhere - in either an online or offline mode - in a format that is optimized for the device.

Symbian develops and licenses Symbian OS, the market leading operating system for smartphones, licensed by the world’s leading mobile phone manufacturers. To date, more than 165 million Symbian smartphones have shipped worldwide to over 250 mobile network operators.

"With the rapid expansion and adoption of mobile technology, users are beginning to expect more from their mobile device," said Marty Beard, president of Sybase 365. "We are dedicated to providing the best in mobile content, and are pleased to expand on our relationship with Symbian to enhance user experience and value." » read more »

Google AdSense for Mobile Unlocks the Potential of the Mobile Advertising Market

admin — Tue, 18 Sep 2007 13:37:48 +0000

September 17, 2007 -- The mobile device is fast becoming the world’s most popular gateway to information. In fact, there are currently more mobile devices worldwide than personal computers and televisions combined.

As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSense™ for Mobile, a program that contextually targets ads to mobile website content. AdSense for Mobile also allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go. » read more »

Microsoft Acquires Mobile Advertising Pioneer ScreenTonic

admin — Wed, 09 May 2007 12:28:17 +0000

ScreenTonic’s mobile ad serving and management expertise increase advertiser opportunity across Microsoft Digital Advertising Solutions.

Microsoft Corp. announced it has agreed to acquire ScreenTonic SA, a Europe-based mobile advertising pioneer, in a move that combines the breadth of Microsoft® Digital Advertising Solutions offerings with the mobile expertise and industry relationships of ScreenTonic to help advertisers reach a global audience of mobile users. ScreenTonic’s mobile solutions provide advertisers with a complete range of ad formats, from display to text, as well as ad management and reporting capabilities, while serving the needs of mobile operators and independent publishers equally. ScreenTonic will continue to operate out of its current headquarters in Paris. Financial details of the acquisition were not disclosed.

The Opportunity for Advertisers » read more »

Climate change charity Global Cool appoints Sponge to drive mobile fundraising campaign

admin — Tue, 17 Apr 2007 06:55:52 +0000

Global Cool, the climate change charity backed by celebrities including Sienna Miller and Leonardo DiCaprio, has appointed mobile marketing company Sponge to drive its fundraising campaign.

The aim of the charity, which is based in London and Los Angeles, is to encourage one billion people worldwide to reduce their carbon emissions by one tonne through simple energy reductions. Consumers can sign up to receive video clips on their mobile phones for just £3 per month, which show celebrity supporters such as Josh Hartnett and Rosario Dawson telling people how they can help. Subscribers receive two mobile video clips each month.

Sponge is powering the mobile subscription service, which is currently running in the UK, US and Ireland. The campaign will be rolled out globally over the next two months.

Subscribers’ monthly £3 fee (minus network charges) will be donated to the Global Cool Foundation, a UK registered charity that is responsible for investing in activities that will have a major impact on tackling climate change. » read more »

Three Principles of Mobile Marketing

admin — Thu, 29 Mar 2007 13:10:38 +0000

Redknee enables mobile marketing through personalization

Redknee, a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile operators, today announced three key principles of mobile marketing. The principles are a guide for mobile operators preparing to capitalize on mobile marketing opportunities.

Industry reports indicate that spending on mobile advertising is expected to grow from approximately $1.5 billion in 2006 to over $13.9 billion in 2011. The anywhere/anytime factor of the mobile handset is inherently direct and personal, and gives mobile marketing an advantage over traditional marketing mediums. Mobile advertising campaigns will typically directly complement digital campaigns for TV and the Internet, expanding their reach and effectiveness.

Both operators and media companies see the new revenue streams beyond the 'customer pays' model. A positive subscriber mobile marketing experience is based on permissive attributes such as personal needs and interests, privacy preferences, and situational context. » read more »

Yahoo! and MobiTV Form Strategic Mobile Advertising Alliance

admin — Thu, 29 Mar 2007 13:04:13 +0000

MobiTV Names Yahoo! Their Mobile Video Advertising Partner

Yahoo! Inc., and MobiTV, Inc. have formed a new mobile advertising alliance. Yahoo! will be the ad network partner for MobiTV’s mobile video advertising sales and delivery – providing top brands access to a one-stop, fully integrated mobile media-buy across all advertising modes, including text, banner and mobile video. This announcement builds on the launch of the new Yahoo! Mobile Publisher Services today.

“MobiTV is the pioneer in mobile television and we are excited to work with them to continue to grow the mobile advertising marketplace,” said Bruce Stewart, vice president, business development, Yahoo!. “As an undisputed leader in digital advertising across both the PC and mobile, we are uniquely able to combine valuable inventory with our global sales force and deep technology to deliver the comprehensive solution top advertisers are looking for as they go mobile.” » read more »

Yahoo! Launches Yahoo! Mobile Publisher Services

admin — Thu, 29 Mar 2007 12:50:57 +0000

New Services Designed to Enable Publishers Across 19 Countries to Increase Discovery, Distribution and Monetization of their Content on Mobile

Yahoo! Inc. has announced the launch of Yahoo! Mobile Publisher Services, a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones. The new services publishers will have access to the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.

Yahoo! Mobile Publisher Services are part the company's initiative to deliver tools to advertisers, publishers and network operators. The goal of this initiative is to enable the growth of the mobile Internet to benefit consumers, publishers and advertisers.

"Yahoo! has become a leader in the global mobile Internet by leveraging the reach and popularity of our innovative mobile services for consumers and our competitive expertise in digital advertising," said Steve Boom, senior vice president of mobile and broadband, Yahoo!. "Now, we are enabling publishers to grow their own mobile businesses by taking advantage of our unique experience, technology and services." » read more »

Msnbc.com Launches "Multimedia On Mobile"

admin — Thu, 29 Mar 2007 12:15:10 +0000

Ad-supported service offers a rich news and entertainment mobile experience

MSNBC.com has launched its “Multimedia on Mobile” news product. Developed in partnership with Action Engine Corporation and uVuMobile, “Multimedia on Mobile” offers consumers a rich news and entertainment experience on mobile devices. After downloading the product to Windows Mobile smartphones, consumers can find and save their favorite video, photo and text content – including NBC News video from “Today” and popular slideshows from MSNBC.com including “The Week in Pictures” – and easily share content directly through SMS and email. Free to consumers, “Multimedia on Mobile” is advertising supported, launching with Windows Mobile as the sole sponsor. » read more »

Medio Systems to Launch Mobile Performance Ad Network

admin — Tue, 20 Mar 2007 09:10:03 +0000

Search and recommendation technologies propel advancements in mobile advertising

Mobile search and advertising solutions Medio Systems, Inc. has announced the launch of its performance-based Medio MobileNow™ Ad Network. Enabling advertisers to target potentially millions of mobile consumers with pay-per-click ads, the MobileNow Ad Network, a part of Medio’s complete mobile search ecosystem, will also generate new revenues for participating wireless operators and off-deck mobile properties.

The precision ad targeting that powers the Medio MobileNow Ad Network is based on the same technological advances that drive the search experience for Medio’s current partners—top wireless operators like T-Mobile, TELUS Mobility and Amp’d Mobile–through hosted white-label search and recommendation technologies that deliver highly relevant answers rather than lists of links. » read more »

Vodafone Trumpets Advertising Successes on the Vodafone live! Portal

admin — Mon, 19 Mar 2007 11:32:14 +0000

The advertising services with creative ad placements that were launched on the Vodafone live! portal in September 2006 are getting more popular by the day, Vodafone said. The portal's advertising partners are the auto manufacturers, Opel, VW, Volvo, and Mercedes, plus 20th Century Fox which is advertising its Hollywood blockbuster, "Eragon". Unilever is another new partner.

The automotive industry has discovered that the Vodafone live! portal is an effective advertising platform and the car makers are developing creative advertising packages with Vodafone's partner, G+J EMS. Opel launched a Race Camp Campaign, offering the winner of a several-stage casting process the opportunity to take part in the 24-hour race at Nürburgring 2008. VW used the Vodafone live! portal to support its advertising campaigns for the VW Touran and the VW Tour, including test drive generation. » read more »

CTIA WIRELESS Hosts Mobile Marketing Conference

admin — Thu, 15 Mar 2007 10:44:17 +0000

“Marketing—The Mobile Channel” is a day-long program dedicated to exploring the strategies, successes and barriers to marketing through mobile devices

CTIA WIRELESS 2007®, the world’s largest event for the wireless industry, said it will offer a full-day program: Marketing –The Mobile Channel on Monday, March 26 which will explore the strategies, success and barriers to marketing through mobile devices. CTIA WIRELESS® takes place March 27-29, 2007 at the Orange County Convention Center in Orlando.

The program will address how the mobile channel is complementing traditional forms of advertising, helping businesses build loyalty and awareness by engaging wireless subscribers in interactive dialogues. New uses for Short Message Service (SMS), Common Short Codes (CSC), Multimedia Messaging (MMS), Mobile TV, Mobile Advertising, and Mobile Search will be explored during the program. » read more »

3 launches first ad-funded mobile content offering

admin — Wed, 07 Mar 2007 13:49:23 +0000

3 partners with Rhythm New Media to increase range of free content available on Planet 3

3, the mobile media company, today announces the launch of a new range of free-to-access content for customers on its Planet 3 portal. Working in partnership with Rhythm New Media, the new service will be supported by personalised advertising from major brands, meaning content that was previously paid for can now be viewed for free by customers.

The new ad-supported service will be available to 3's customers from April and represents the realisation of a new business model for the mobile content business. With the launch of ad-funded content 3 has significantly increased the range of video content available to customers for free. Video content been made available on the portal free includes a selection of news, comedy, celebrity gossip, animations and film. These services will continue to sit alongside existing premium entertainment and information services, such as full-length music tracks and mobile games.

Mobile advertising » read more »

Nokia announces platforms to connect advertisers and media publishers with mobile

admin — Tue, 06 Mar 2007 10:25:41 +0000

Nokia Ad Service and Nokia Advertising Connector enable delivery of the right ad to the right mobile consumer

March 06, 2007 -- Espoo, Finland; New York, USA -- Nokia today announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. Nokia also introduced Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. Nokia Advertising Connector operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context - and feeding the ad to the device.

Nokia Ad Service » read more »

Action Engine Speaks Out On Success In Mobile Advertising

admin — Tue, 06 Mar 2007 09:25:56 +0000

Executives Present at Conferences across the USA

BELLEVUE, Wash. — March 5, 2007 — Action Engine® Corporation, the on-device portal leader, today announced that the company will be sharing its successes in mobile advertising through a speaking tour held at conferences across the US. Amid the flurry of venture capital pouring into this segment, Action Engine stands out as a proven leader. The company has been developing their on-device portal platform technology for over seven years and is one of the few that has successfully deployed context aware mobile advertising. » read more »

Vodafone extends mobile marketing on the Vodafone live! portal with Mercedes campaign

admin — Thu, 01 Mar 2007 08:41:24 +0000

Vodafone extends mobile marketing on the Vodafone live! portal with Mercedes campaign

DÃ¼sseldorf, 23 February 2007. Vodafone is continuing its successful marketing activities on the Vodafone live! portal and has joined forces with another powerful partner. DaimlerChrysler is advertising the German-wide launch campaign for the new Mercedes C class, "C - for yourself", on the Vodafone mobile portal. Vodafone live!'s growth through new services is being supported by Mercedes' decision to team up with it. » read more »

Vodafone Netherlands starts with advertising on mobile devices

admin — Thu, 01 Mar 2007 08:39:15 +0000

Vodafone Netherlands starts with advertising on mobile devices

Maastricht, 22 February 2007 - Vodafone Netherlands introduces a mobile advertising service model in the Netherlands as part of the Mobile Plus strategy. Vodafone will start with a proposition for two segments in the Enterprise market: Insurance Resellers and Pharmacists. Mobile users will be offered easy access to free professional content, combined with ads, on their mobile phone.

Jeroen Hoencamp, Director Vodafone Enterprise Business Unit: "We think advertising and mobile phones are a winning combination. Both advertisers and customers benefit from new services like this. We are proud to introduce this first proposition with our partner I-Wood and plan to roll out propositions for other user groups in the future."Attractive handset, tariff and free information
Vodafone Netherlands introduces the mobile advertising initiative in cooperation with the Dutch company I-Wood. Vodafone provides the two target groups with an attractive handset, tariff offer and access to specific information, wherever and whenever. In return these customers are offered ads and links to relevant content on their mobile phone. » read more »

IDC Says Don't Underestimate Full Potential of Mobile Marketing

admin — Thu, 01 Mar 2007 08:08:30 +0000

IDC Says Don't Underestimate Full Potential of Mobile Marketing

FRAMINGHAM, MA - FEBRUARY 28, 2007 - Mobile marketing represents one of the most promising and challenging opportunities for both the advertising and mobile industries. With more than two billion mobile users in the world today, IDC believes that mobile prevails as the first medium through which advertisers can reach such a large audience on an individual basis in the developing world. According to IDC, the brand spend of the U.S. mobile marketing market in 2006 should more than double the spend in 2005. » read more »

mBlox President Elected to Mobile Marketing Association 2007 North American Board Of Directors

admin — Thu, 01 Mar 2007 07:43:37 +0000

mBlox President Elected to Mobile Marketing Association 2007 North American Board Of Directors

Sunnyvale, Ca â€“ February 22, 2007 -- mBlox, the worldâ€™s largest mobile transaction network, today announced that Jay Emmet has been elected to the Mobile Marketing Association (MMA) 2007 North American Board of Directors, and will also serve as the Associationâ€™s North American Vice-Chairman for 2007.

The MMA is an action-oriented association designed to clear obstacles to market development, establish standards and best practices for sustainable growth and educate and evangelize on the use of the mobile channel. » read more »

Mobile advertising

Yahoo! Details Strategy to Lead, Enable Growth of Mobile Ecosystem

Highlights Recent Milestones in Product and Platform Innovation, Partnerships, and Mobile Advertising

Mediaburst Deliver Kellogg’s Zookeeper Promotion

Text-to-win draw to run on some 22 million packs of leading Kellogg’s brands including Corn Flakes, Rice Krispies, Frosties and Coco Pops

2ergo Launches Interactive Mobile Campaigns For O2

Sybase 365 Launches AvantGo Client for Symbian Smart Phones

Mobile Content and Mobile Advertising Service for Phones, Based on Symbian OS and S60 and Provides Free, Innovative New Service for Users

Google AdSense for Mobile Unlocks the Potential of the Mobile Advertising Market

Microsoft Acquires Mobile Advertising Pioneer ScreenTonic

ScreenTonic’s mobile ad serving and management expertise increase advertiser opportunity across Microsoft Digital Advertising Solutions.

Climate change charity Global Cool appoints Sponge to drive mobile fundraising campaign

Three Principles of Mobile Marketing

Redknee enables mobile marketing through personalization

Yahoo! and MobiTV Form Strategic Mobile Advertising Alliance

MobiTV Names Yahoo! Their Mobile Video Advertising Partner

Yahoo! Launches Yahoo! Mobile Publisher Services

New Services Designed to Enable Publishers Across 19 Countries to Increase Discovery, Distribution and Monetization of their Content on Mobile

Msnbc.com Launches "Multimedia On Mobile"

Ad-supported service offers a rich news and entertainment mobile experience

Medio Systems to Launch Mobile Performance Ad Network

Search and recommendation technologies propel advancements in mobile advertising

Vodafone Trumpets Advertising Successes on the Vodafone live! Portal

CTIA WIRELESS Hosts Mobile Marketing Conference

“Marketing—The Mobile Channel” is a day-long program dedicated to exploring the strategies, successes and barriers to marketing through mobile devices

3 launches first ad-funded mobile content offering

3 partners with Rhythm New Media to increase range of free content available on Planet 3

Nokia announces platforms to connect advertisers and media publishers with mobile

Nokia Ad Service and Nokia Advertising Connector enable delivery of the right ad to the right mobile consumer

Action Engine Speaks Out On Success In Mobile Advertising

Executives Present at Conferences across the USA

Vodafone extends mobile marketing on the Vodafone live! portal with Mercedes campaign

Vodafone extends mobile marketing on the Vodafone live! portal with Mercedes campaign

Vodafone Netherlands starts with advertising on mobile devices

Vodafone Netherlands starts with advertising on mobile devices

IDC Says Don't Underestimate Full Potential of Mobile Marketing

IDC Says Don't Underestimate Full Potential of Mobile Marketing

mBlox President Elected to Mobile Marketing Association 2007 North American Board Of Directors

mBlox President Elected to Mobile Marketing Association 2007 North American Board Of Directors

Highlights Recent Milestones in Product and Platform Innovation,
Partnerships, and Mobile Advertising