Mobile advertising

Highlights Recent Milestones in Product and Platform Innovation,
Partnerships, and Mobile Advertising

LAS VEGAS, April 2, 2008 (BUSINESS WIRE) -- In his keynote address today at CTIA Wireless 2008, Yahoo! Inc.'s (NASDAQ:YHOO) Marco Boerries, executive vice president of Connected Life, articulated the company's strategy to foster the mobile ecosystem and extend Yahoo!'s leadership in mobile.

Yahoo! has spent the past three years aggressively rolling out a comprehensive offering targeted at addressing key needs of the mobile ecosystem -- including consumers, developers, advertisers -- notably:

-- Delivering essential mobile services indispensable to consumers' daily lives;

-- Releasing an open technology platform that overcomes the complexity of the fragmented mobile landscape;

-- Creating a monetization engine offering sustainable value to all constituents.

With these foundational services, Yahoo! is serving as a catalyst for accelerating the development of the mobile ecosystem, with the goal of enabling billions of mobile Internet users.

Text-to-win draw to run on some 22 million packs of leading Kellogg’s brands including Corn Flakes, Rice Krispies, Frosties and Coco Pops

Alderley Edge, 21st January 2008 – Mediaburst has announced that it has again partnered with Blue-Chip Marketing of Manchester to deliver what’s expected to be one of the largest in-store promotions of 2008; a text-to-win draw on 22 million packs on leading Kellogg’s brands offering free animal ringtones as downloads to encourage consumers to take part in the draw.

Every day, between 14th January and 23rd March 2008, one lucky winner will be drawn every 24 hours, meaning 70 consumers will become a zookeeper for a day. Aside the top prize of spending a day as a zookeeper, free tickets to zoos and aquariums across the country can also be won.

Mediaburst’s contribution to the overall in-store campaign is a complete end-to-end mobile marketing campaign. It spans packaging advice, provision of ten bespoke animal ringtones like moaning whales, roaring lions and chattering monkeys, design and hosting of a dedicated WAP site to download ringtones, training of Kellogg’s call centre staff, and second-line consumer support.

2ergo, the AIM listed provider of convergent mobile communication solutions, has announced a five year contract with O2 for the provision of mobile marketing services, underpinned by its recently launched MultiSend interactive messaging suite.

MultiSend will enable the mobile communications giant, O2, to revolutionise the way it engages with its 17.8 million customers using a range of personalised and interactive SMS, MMS and email messaging features, via a single application.

Having already completed a number of successful campaigns, 2ergo’s MultiSend suite will be introduced across O2’s marketing teams, and plans are in place to use this leading technology to deliver the mobile network operator’s core digital marketing programme.

Andrew Day, Head of CRM at O2, said: “We see real potential in MultiSend, it will allow us to enhance further the O2 experience, communicating and interacting with all of our customers on a truly one-on-one basis. At a practical level, MultiSend gives us the capability to streamline the many processes involved in delivering multi-media and interactive campaigns to just a single application.”