Online content

Bango technology powers revolutionary books-on-mobile service

admin — Mon, 04 Feb 2008 13:15:48 +0000

January 28, 2008 – Bango announced today it is powering a revolutionary new service that turns the mobile phone into a personal “on the go” library. Bango’s billing and digital fingerprint technologies have enabled Macmillan Publishing Solutions (MPS) to create The Global Reader - a new service that gives consumers access to books, articles, newspapers and other print content on their mobile phone easily and inexpensively.

The MPS service is expected to shift the publishing world because it offers publishers a new distribution channel and provides a direct link with consumers. Because the Global Reader service is mobile-web based, publishers will be able to interact directly with customers and – using Bango technology – receive detailed information about customers.

The Global Reader will enhance the way people access printed material. "We never envisioned people would want to read War and Peace on their phones," said Bob Kasher, one of the developers and originators of The Global Reader. "What we responded to was the idea that millions of people have mobile phones in their pockets." » read more »

Omniture Behavioural Targeting to Be Rolled Out by Vodafone UK

admin — Mon, 28 Jan 2008 11:40:13 +0000

Personalised online content to increase customer engagement and sales

LONDON, Jan. 23, 2008 – Onsite behavioural targeting from Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, is being implemented by Vodafone UK. The aim is to give each visitor to Vodafone.co.uk a more relevant experience, with Vodafone products and offers displayed to them individually.

Omniture TouchClarity builds behavioural summaries for visitors to the Vodafone site based on anonymous data including the time of day, referring URL, search engine criteria and frequency of the previous visits. This is combined with the browsing history of previous visitors in real-time to predict which Vodafone UK offers will make the visitor convert to deliver increased revenue, as well as a more satisfying experience for each visitor. The creative is also assessed in real-time to see which delivers the best response and the best-performing creative execution is served to that individual. » read more »

Informative Mobile Website Gives Pet Owners Easy Mobile Access to Compelling Local and Other Pet Information and Content

admin — Thu, 02 Aug 2007 11:03:33 +0000

go2 Launches First Mobile Website Dedicated to Pet Lovers

IRVINE and CULVER CITY, Calif., - July 17, 2007 - go2®, a leading mobile media company in the United States, today announced the launch of go2 Pets(tm), a mobile site dedicated to pet owners. The site, created in cooperation with Genex, a leading Internet development company and sponsored by Purina, allows pet owners easy, mobile access to thousands of pet-friendly destinations and activities together with extensive pet-oriented content and information. go2 Pets can be visited for free from any web-enabled mobile phone at go2Pets.com, and a preview of the mobile website is available online (at wap.go2Pets.com). » read more »

Helio Turns Up The Heat

admin — Thu, 01 Mar 2007 08:48:01 +0000

Exclusive Samsung Device with Electrostatic Touchpad; More Popular Online Sites Available for the First Time on a Mobile Service

Samsung Heat

LOS ANGELES -- March 1, 2007 -- HELIO LLC today announced the newest addition to the company's portfolio of exclusive mobile devices - the Heatâ„¢ - and the addition of popular online sites Boing Boing, Diggâ„¢, MetrobloggingÂ® and WikipediaÂ®, to be available for the first time on a mobile service WAP deck. A slim, gleaming slider with an electrostatic touchpad integrated into a chic form factor, Heat is a high-tech device combining Helio's line-up of 3G content and services into a fashionable package worthy of the most style conscious consumers. » read more »