Mobile data

January 28, 2008 – Bango announced today it is powering a revolutionary new service that turns the mobile phone into a personal “on the go” library. Bango’s billing and digital fingerprint technologies have enabled Macmillan Publishing Solutions (MPS) to create The Global Reader - a new service that gives consumers access to books, articles, newspapers and other print content on their mobile phone easily and inexpensively.

The MPS service is expected to shift the publishing world because it offers publishers a new distribution channel and provides a direct link with consumers. Because the Global Reader service is mobile-web based, publishers will be able to interact directly with customers and – using Bango technology – receive detailed information about customers.

The Global Reader will enhance the way people access printed material. "We never envisioned people would want to read War and Peace on their phones," said Bob Kasher, one of the developers and originators of The Global Reader. "What we responded to was the idea that millions of people have mobile phones in their pockets."

21 January 2008 -- 3 have today announced that they are the first mobile network operator in the UK to launch version 2 of the much-loved Google Maps application.

The new version of Google Maps, available only through a 3G network, will use your mobile phone connection to establish your location through GPS, and work out directions or find local services and business for you at the touch of a button.

The updated software will also:

* Integrate all your search results on one, easy to navigate page
* Give detailed directions for both walkers and drivers
* Provide a satellite view of all locations
* Display your internet KB usage in the corner of your screen
* Allow easy access to details of local business found in your search

The new application is now available on the majority of 3's wide range of handsets.

Source: 3

Targeted at mobile operators, VAS suppliers and media companies, Sanjit Chatterjee moves from Times Internet to head Global Sales.

January 2008 -- Flytxt, a pioneer in mobile advertising and marketing solutions, has launched its innovative software platform Neon in India. The platform created by Flytxt's UK and India technology teams unlocks the value in mobile databases for marketers who reach their customers through the mobile channel.

Announcing this today, Flytxt CEO Tim Williams said, “Indian marketers and telecom service providers will now have access the same technology that has delivered results for mobile operators, music companies, FMCG companies and the world’s most popular airlines.These companies have used Flytxt’s fully integrated technology that allows real time behavioral profiling, analysis, targeting and tracking on a large scale."