Interactive Messaging

2ergo Launches Interactive Mobile Campaigns For O2

Submitted by admin on Mon, 01/28/2008 - 13:48

2ergo, the AIM listed provider of convergent mobile communication solutions, has announced a five year contract with O2 for the provision of mobile marketing services, underpinned by its recently launched MultiSend interactive messaging suite.

MultiSend will enable the mobile communications giant, O2, to revolutionise the way it engages with its 17.8 million customers using a range of personalised and interactive SMS, MMS and email messaging features, via a single application.

Having already completed a number of successful campaigns, 2ergo’s MultiSend suite will be introduced across O2’s marketing teams, and plans are in place to use this leading technology to deliver the mobile network operator’s core digital marketing programme.

Andrew Day, Head of CRM at O2, said: “We see real potential in MultiSend, it will allow us to enhance further the O2 experience, communicating and interacting with all of our customers on a truly one-on-one basis. At a practical level, MultiSend gives us the capability to streamline the many processes involved in delivering multi-media and interactive campaigns to just a single application.”

Singlepoint partners with Mobile Interactive Group

Submitted by admin on Thu, 05/03/2007 - 12:23

To offer Mobile Applications to the U.S. market; Partnership Will Enable SinglePoint to Expand the Company's Portfolio of Mobile Marketing Services and Mass Participation Mobile Applications Including iTV

Mobile messaging services provider SinglePoint announced today that the company has formed a partnership with Mobile Interactive Group (MIG), a UK-based multimedia mobile interactive services provider, to offer a suite of mobile marketing applications and platforms for content providers looking to reach more than 230 million wireless subscribers in the United States through interactive television mobile campaigns.