MIG

O2 and Mobile Interactive Group shortlisted at 2008 Mobile Marketing Awards

admin — Mon, 28 Jan 2008 13:50:04 +0000

Best use of mobile in events' and 'Best use of mobile in brand building'

January 24, 2008 -- O2 and Mobile Interactive Group (MIG) have been shortlisted for 'Best use of mobile in events' and 'Best use of mobile in brand building' at the 2008 Mobile Marketing Awards, for delivering a host of next generation mobile interactive services at The O2 - The world's first fully interactive venue and interactive brand experience.

David Wheldon, Global Director of Brand at Vodafone and Chairman of the Judges commented on the calibre of the entries, "When we launched the awards in 2005, we saw a number of small brands trying out the channel for the first time with pretty rudimentary campaigns. It was encouraging but clearly there was some way to go. This year, the 80 plus award entries came from some of the world's biggest brands and the campaigns were multi-faceted and sophisticated. Mobile is now very much part of the marketing mix." » read more »

Mobile Interactive Group Scores Premiership First With Portsmouth Football Club

admin — Wed, 05 Dec 2007 14:38:40 +0000

November 26th 2007 -- Mobile Interactive Group today announced a first for Portsmouth Football Club - to trial a mobile PIN code redemption campaign.

The scheme will reward loyal fans by giving them the opportunity to win prizes and redeem discounts on official merchandise via presentation of a unique PIN code at the PFC Megastore at Fratton Park.

Throughout November and December, Pompey fans can participate in the 'PIN and Win' campaign by texting the keyword "PFC" to 67777. In response they will receive a unique PFC Megastore PIN code with instructions to go to their club store at the Portsmouth FC ground and redeem it at an in-store kiosk.

The PIN code trial marks the first time that Portsmouth Football Club has rolled out a mobile redemption scheme and will be the only way for fans to get their hands on a multitude of prizes, including an Elite Shirt worn by players worth £99.99 and hundreds of DVDs and promotional offers on official club merchandise including: 15% off any kids leisure wear, buy £40 worth of Men's leisure wear and get a free scarf (up to £8) and spend £100 and get a free Pompey Uncovered book.

All PIN codes are unique and have their own value. » read more »

Singlepoint partners with Mobile Interactive Group

admin — Thu, 03 May 2007 12:23:09 +0000

To offer Mobile Applications to the U.S. market; Partnership Will Enable SinglePoint to Expand the Company's Portfolio of Mobile Marketing Services and Mass Participation Mobile Applications Including iTV

Mobile messaging services provider SinglePoint announced today that the company has formed a partnership with Mobile Interactive Group (MIG), a UK-based multimedia mobile interactive services provider, to offer a suite of mobile marketing applications and platforms for content providers looking to reach more than 230 million wireless subscribers in the United States through interactive television mobile campaigns. » read more »

Mobile Interactive Group go HowLow? with exclusive Million 2-1 technology partnership

admin — Fri, 09 Mar 2007 14:59:20 +0000

March 8th 2007 -- Mobile Interactive Group (MIG), the UK's leading provider of multimedia mobile interactive services has signed an exclusive two year contract with Million 2-1 the UK's leading interactive competition, lottery and games company, to provide high speed SMS and WAP billing (Payforit) across their range of consumer products and services.

Million 2-1 provides a number of hugely successful, low stake, high fun factor mobile gaming products to companies including UTV Group, ITV, O2, T-Mobile, LiverpoolFC., GCap & EMAP and also operates successful direct to consumer mobile brands such as HowLo?®, HowHot? and BlingThing.

MIG's world record-breaking, 2,000 messages per second SMS gateway is being used to power Million-2-1's complete mobile games portfolio which features pioneering formats such as HowLo?®, the reverse auction where the lowest unique bid is the winner and The Manchester Lottery, the UK's first regional SMS lottery. » read more »

Mobile Interactive Group provides successful interactive services at The BRITs 2007

admin — Wed, 28 Feb 2007 19:53:12 +0000

Mobile Interactive Group provides successful interactive services at The BRITs 2007

February 20, 2007 -- Mobile Interactive Group (MIG), the UK's fastest growing provider of multimedia mobile interactive services, provided a range of interactive services for the BRITs 2007, which took place on Wednesday 14th February at Earls Court.

2007 saw a return to a live televised broadcast of The BRIT Awards, organised by British record industry body the BPI and hosted by man-of-the-moment Russell Brand. The awards featured a live vote, utilising MIG's award-winning high capacity voting system, VoteWinnerâ„¢ which recorded 120,000 votes on the night, crowning Take That's "Patience" as the winner of the British Single category. » read more »

MIG selected to work with O2 to power the world's first integrated mobile interactive venue 'The O2'

admin — Wed, 28 Feb 2007 19:52:38 +0000

MIG selected to work with O2 to power the world's first integrated mobile interactive venue 'The O2'

MIG builds on event based expertise with three year contract

February 15, 2007 -- Mobile Interactive Group (MIG), the UK's fastest growing provider of mobile interactive solutions, has secured a three year contract with O2 to power mobile services at 'The O2', the world's first fully integrated mobile interactive entertainment venue which opens this summer.

The O2 will feature a range of pioneering mobile services developed by MIG, which bring together innovative text, mobile video, music technologies. From free standing wireless installations to exciting services direct to the handset, MIG will work closely with O2 to ensure that the venue offers an unforgettable experience for all visitors. » read more »