Mobile Interactive

Best use of mobile in events' and 'Best use of mobile in brand building'

January 24, 2008 -- O2 and Mobile Interactive Group (MIG) have been shortlisted for 'Best use of mobile in events' and 'Best use of mobile in brand building' at the 2008 Mobile Marketing Awards, for delivering a host of next generation mobile interactive services at The O2 - The world's first fully interactive venue and interactive brand experience.

David Wheldon, Global Director of Brand at Vodafone and Chairman of the Judges commented on the calibre of the entries, "When we launched the awards in 2005, we saw a number of small brands trying out the channel for the first time with pretty rudimentary campaigns. It was encouraging but clearly there was some way to go. This year, the 80 plus award entries came from some of the world's biggest brands and the campaigns were multi-faceted and sophisticated. Mobile is now very much part of the marketing mix."

November 26th 2007 -- Mobile Interactive Group today announced a first for Portsmouth Football Club - to trial a mobile PIN code redemption campaign.

The scheme will reward loyal fans by giving them the opportunity to win prizes and redeem discounts on official merchandise via presentation of a unique PIN code at the PFC Megastore at Fratton Park.

Throughout November and December, Pompey fans can participate in the 'PIN and Win' campaign by texting the keyword "PFC" to 67777. In response they will receive a unique PFC Megastore PIN code with instructions to go to their club store at the Portsmouth FC ground and redeem it at an in-store kiosk.

The PIN code trial marks the first time that Portsmouth Football Club has rolled out a mobile redemption scheme and will be the only way for fans to get their hands on a multitude of prizes, including an Elite Shirt worn by players worth £99.99 and hundreds of DVDs and promotional offers on official club merchandise including: 15% off any kids leisure wear, buy £40 worth of Men's leisure wear and get a free scarf (up to £8) and spend £100 and get a free Pompey Uncovered book.

All PIN codes are unique and have their own value.

Richard Metcalf appointed as Director of Media and Entertainment to head up MIG Media division in UK Market; Phil Carroll appointed as Account Manager to develop Wholesale customer relationships

Mobile Interactive Group (MIG), a UK provider of multi media mobile interactive services, has appointed Richard Metcalf as Director of Entertainment and Media: His role will focus primarily on maintaining and building stronger relationships within the media industry.

Before joining MIG Richard spent 6 yrs at Minick as Director of Business Development, where he developed an extensive portfolio of contacts including Hit 40 UK, Sony, Ministry of Sound, Party Gaming and Channel 4, managing the text services for Big Brother and Celebrity Big Brother through 05 - 06. Richard, a qualified solicitor, has 7 yrs mobile industry experience under his belt.

His appointment will involve the development of MIGs current media client portfolio in building stronger relationships, positioning MIG as the market leader in the media and entertainment sector: Additionally he will also be driving the business forward in other areas including Mobile Marketing and MIGs CRM offering.