MySpace

Privacy and Performance Glitches May Postpone Subscription Success

Boston, MA - March 7, 2007 - According to the latest Strategy Analytics study, "MySpace Mobile Gives Social Networking Addicts Their Fix," MySpace users had positive impressions of MySpace Mobile usability and convenience, however, study participants showed concern for privacy protection and network performance inconsistencies.

A group of "MySpace fanatics" were chosen to test MySpace mobile on both Cingular and Helio in a week-long study during which they recorded usage patterns, along with positive and negative experiences.

According to Pamela De Luca, User Experience Research Analyst, "Although most participants thoroughly enjoyed accessing MySpace mobile while on the go or in the workplace, some were stunned to discover that Helio did not protect private profile accounts on the Helio MySpace mobile service.