Personalization

Redknee enables mobile marketing through personalization

Redknee, a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile operators, today announced three key principles of mobile marketing. The principles are a guide for mobile operators preparing to capitalize on mobile marketing opportunities.

Industry reports indicate that spending on mobile advertising is expected to grow from approximately $1.5 billion in 2006 to over $13.9 billion in 2011. The anywhere/anytime factor of the mobile handset is inherently direct and personal, and gives mobile marketing an advantage over traditional marketing mediums. Mobile advertising campaigns will typically directly complement digital campaigns for TV and the Internet, expanding their reach and effectiveness.

Both operators and media companies see the new revenue streams beyond the 'customer pays' model. A positive subscriber mobile marketing experience is based on permissive attributes such as personal needs and interests, privacy preferences, and situational context.

Openwave Selects Autonomy Idol To Power Personalization For Mobile Operators

Autonomy's Content Classification and Indexing Capabilities Enhance Openwave's New Personalization and Profiling System

Cambridge, UK and San Francisco, Calif. - February 28, 2007 -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Openwave Systems, Inc. (Nasdaq: OPWV) has signed an agreement with Autonomy to integrate IDOL platform's advanced content classification and indexing capabilities into the recently announced Openwave® Personalization and Profiling System (OPPS).