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 <title>Vantrix</title>
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 <title>SendMe Mobile Selects the Vantrix Store Optimizer Platform to Maximize the Reach and Quality of its M-Commerce Storefronts</title>
 <link>http://www.cellphoneobserver.com/992414_vantrix_sendme_mobile_selects_vantrix_store_optimizer_platform_maximize_reach_and_quality_its</link>
 <description>&lt;p&gt;New York – January 29th, 2008 – Vantrix today announced that SendMe Mobile, the premier mobile media company, has selected the Vantrix Store Optimizer mobile content delivery solution to streamline the publishing of video, ringtones, wallpapers and other mobile media on SendMe Mobile&#039;s storefronts, and to extend the reach of its content catalog to virtually every mobile phone in the US.&lt;/p&gt;
&lt;p&gt;With Vantrix Store Optimizer, SendMe Mobile can maximize revenues from highly perishable mobile content by reducing its time to market and ensuring that all titles are compatible with the broadest range of devices. Vantrix allows SendMe Mobile the flexibility of optimizing and caching in advance the most popular content titles for a wide range of phones, while dynamically optimizing the long tail of titles for the less common devices in real time as consumers download the content. With Vantrix Store Optimizer, SendMe Mobile can simultaneously realize operational efficiencies and improve content quality, no matter the type or format of the media at play. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992414_vantrix_sendme_mobile_selects_vantrix_store_optimizer_platform_maximize_reach_and_quality_its&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
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 <comments>http://www.cellphoneobserver.com/992414_vantrix_sendme_mobile_selects_vantrix_store_optimizer_platform_maximize_reach_and_quality_its#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_commerce">Mobile Commerce</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_media">Mobile media</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/sendme_mobile">SendMe Mobile</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/vantrix">Vantrix</category>
 <pubDate>Mon, 04 Feb 2008 13:20:42 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2414 at http://www.cellphoneobserver.com</guid>
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 <title>Motricity Partners with Vantrix to Enable Content Compatibility with Almost All Mobile Devices</title>
 <link>http://www.cellphoneobserver.com/vantrix_motricity_partners_vantrix_enable_content_compatibility_almost_all_mobile_devices_mar_06</link>
 <description>&lt;h3&gt;Vantrix mobile media engine enables Motricity to strengthen quality of content while gaining faster time to market&lt;/h3&gt;
&lt;p&gt;DURHAM, NC – March 1, 2007 – Motricity, a leading provider of mobile content services and solutions, has announced that its partnership with Vantrix, a leading solution provider of mobile media and marketing services, is enabling Motricity to satisfy rich media content adaptation requirements for the company’s content developer customers. Motricity utilizes the Vantrix award-winning SPOTxde Server solution to adapt its ringtones and wallpapers to fit almost any handset.&lt;/p&gt;
&lt;p&gt;“We are delighted with our choice in Vantrix, an industry-proven partner, because we feel this is a significant extension of our managed service offerings to content developers,” said Chris Matherly, director of content operations, for Motricity.  “It enables developers to focus on creating compelling content instead of having to worry about device compatibility because we do all of the handset profiling and testing with Vantrix’s platform.” &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/vantrix_motricity_partners_vantrix_enable_content_compatibility_almost_all_mobile_devices_mar_06&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
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 <comments>http://www.cellphoneobserver.com/vantrix_motricity_partners_vantrix_enable_content_compatibility_almost_all_mobile_devices_mar_06#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/entertainment">Entertainment</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_media">Mobile media</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/motricity">Motricity</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/rich_media">Rich media</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/vantrix">Vantrix</category>
 <pubDate>Tue, 06 Mar 2007 09:29:52 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">1543 at http://www.cellphoneobserver.com</guid>
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<item>
 <title>Thumbplay selects Vantrix for content optimization</title>
 <link>http://www.cellphoneobserver.com/optimization_thumbplay_selects_vantrix_content_optimization_feb_28</link>
 <description>&lt;h2&gt;Thumbplay selects Vantrix for content optimization &lt;/h2&gt;
&lt;p&gt;Barcelona â€“ 13 February, 2007 â€“ Vantrix, the leading solution provider of mobile media services, announced today that Thumbplay (&lt;a href=&quot;http://www.thumbplay.com&quot; title=&quot;www.thumbplay.com&quot;&gt;www.thumbplay.com&lt;/a&gt;), the leading online retailer of mobile entertainment content, has selected Vantrix for its rich media content adaptation requirements. Thumbplay will utilize the Vantrix SPOTxde Server solution to adapt its ringtones and wallpapers to fit any handset, and it is executed in real time for each piece of content that is requested. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/optimization_thumbplay_selects_vantrix_content_optimization_feb_28&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
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 <comments>http://www.cellphoneobserver.com/optimization_thumbplay_selects_vantrix_content_optimization_feb_28#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_media">Mobile media</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/optimization">Optimization</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/rich_media">Rich media</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/thumbplay">Thumbplay</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/vantrix">Vantrix</category>
 <pubDate>Wed, 28 Feb 2007 20:54:28 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">1477 at http://www.cellphoneobserver.com</guid>
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