Redknee

Redknee enables mobile marketing through personalization

Redknee, a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile operators, today announced three key principles of mobile marketing. The principles are a guide for mobile operators preparing to capitalize on mobile marketing opportunities.

Industry reports indicate that spending on mobile advertising is expected to grow from approximately $1.5 billion in 2006 to over $13.9 billion in 2011. The anywhere/anytime factor of the mobile handset is inherently direct and personal, and gives mobile marketing an advantage over traditional marketing mediums. Mobile advertising campaigns will typically directly complement digital campaigns for TV and the Internet, expanding their reach and effectiveness.

Both operators and media companies see the new revenue streams beyond the 'customer pays' model. A positive subscriber mobile marketing experience is based on permissive attributes such as personal needs and interests, privacy preferences, and situational context.

Redknee Solutions Inc., a provider of infrastructure software that monetizes and personalizes services and content for mobile users, will be involved in two speaking sessions at IMS Asia, March 20th - 22nd in Singapore.

Subjects that the Redknee expert will address include:

• Assessing the evolution path for existing billing systems
• Managing content billing in the IP network
• Reviewing real time charging models
• AAA protocols as a mechanism to transfer charging information from existing or IMS compliant nodes to the billing system
• Providing value for subscribers through unifying the subscribers bill
• High ARPUs: how flat rate charging inherently works to counter this objective

TORONTO, CANADA – March 06, 2007 — Redknee Solutions Inc. (AIM: RKN), a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, announced today that the company has been issued U.S. Patent 7,181,210 for its “Method and system for international roaming and call bridging.” The Patent provides, amongst other things, a “method for bridging calls across telecommunications networks” “without requiring modifications to existing core network or handset infrastructure.”

“Redknee continues to fulfill its vision to create compelling and innovative solutions. Redknee enables network operators to maximize the value of existing network infrastructure while providing an evolutionary path for new advanced personalization and monetization solutions for both mobile and fixed networks. This Patent is yet another affirmation of that objective,” said Lucas Skoczkowski, CEO at Redknee.