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 <title>itsmy Invests in Mobile Social Browser Games Unit</title>
 <link>http://www.cellphoneobserver.com/992494_mobile_games_itsmy_invests_mobile_social_browser_games_unit</link>
 <description>&lt;p&gt;Munich, London, Madrid, June 10, 2009 -- itsmy®, one of the world’s leading mobile social media brands, opens up an in-house division dedicated to mobile social browser games in Munich, Germany. itsmy games will be the fourth social media division of itsmy after mobile rich media advertising, mobile social TV and the 2.5 million user strong social networking service itsmy.com&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;inline inline-left&quot;&gt;&lt;img src=&quot;/files/images/itsmy-mobile-social-multiplayer-browser-games.jpg&quot; alt=&quot;itsmy Mobile Social Browser Games&quot; title=&quot;itsmy Mobile Social Browser Games&quot;  class=&quot;image image-_original&quot; width=&quot;240&quot; height=&quot;274&quot; /&gt;&lt;span class=&quot;caption&quot; style=&quot;width: 238px;&quot;&gt;&lt;strong&gt;itsmy Mobile Social Browser Games&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;A first trial of three Mobile Social Browser Games, including itsmy Graffiti, itsmy CrazyBee and the itsmy WaterBalloon Battle, proved successful with more than five million played mobile mini games within the last three months.&lt;/p&gt;
&lt;p&gt;The success was achieved in two regards: For the mobile social network games act as &quot;friends connector&quot; as all games have to be played with or against friends. For itsmy the social multiplayer games – even though the basic version is free of cost for users – are a great new revenue generator. Therefore the Management decided to create a dedicated mobile social browser game unit. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.cellphoneobserver.com/992494_mobile_games_itsmy_invests_mobile_social_browser_games_unit&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;raquo;&amp;nbsp;read&amp;nbsp;more&amp;nbsp;&amp;raquo;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
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 <comments>http://www.cellphoneobserver.com/992494_mobile_games_itsmy_invests_mobile_social_browser_games_unit#comments</comments>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/gofresh">GOFRESH</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_games">Mobile games</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/mobile_social_browser">mobile social browser</category>
 <category domain="http://www.cellphoneobserver.com/cell_phone_observer_topics/social_media">social media</category>
 <pubDate>Thu, 11 Jun 2009 07:56:08 +0000</pubDate>
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