Off-portal

August 07, 2007 -- IPC Ignite today announces the launch of NME Mobile – the ultimate off portal mobile service for music fans from the most iconic music magazine in the world, NME.

Ignite has worked with mobile services agency Saffron Digital to develop the site, which meets the needs of consumers and advertisers, providing off-portal access to the very best of NME.

Available on any wap-enabled mobile phone, users can access the site by simply texting the word NME to 63456.

On the site, music fans will have access to live news updates, micro-sites on the music festivals, iconic rock photography including exclusive wallpapers, music blogs, realtones and over 1 million tracks available as full–track music to download to handsets and PCs.

NME is already the weekly authority for music, whilst its website NME.com is the perfect way for readers to keep up to speed in between issues, giving them access to the latest music news, reviews, videos, photos and much more. And now NME Mobile is the vehicle for music fans to access NME content from anywhere using their handset – making it the fastest music news service on the go.

mBlox research reveals huge opportunity for off-portal industry

Confusion over off-portal data charges highlights need for new operator pricing model

London, UK – February 13, 2007 -- Consumer research conducted by mBlox, the world’s leading mobile transaction network, has revealed that three out of four consumers are increasingly interested in downloading rich media to their mobile phones, such as full-track music and video clips. The survey, which questioned consumers in the UK, France and Germany, found that 30 percent had bought mobile content in the past, of whom 60 percent had purchased ringtones. However, despite these positive adoption figures, many remain unaware that they can buy content from sources other than their mobile operator’s portal. A surprising 72 percent of mobile content buyers stated that they didn’t realise that content is available off-portal as well.

Extra data download charges threaten price transparency