3 Ireland

Bebo takes full advantage of 3's leading high speed network

New York and London, March 30, 2009 -- Ireland's fastest growing mobile network, 3, has today become the first Bebo Open Mobile Partner in Ireland, launching the Bebo Open Mobile Messaging and Media toolkit, allowing customers to connect directly to friends by text and watch free video content on Bebo from their 3 mobile.

Launched in February, Bebo Open Mobile is a global programme for mobile operators, handset manufacturers and mobile software developers. The initiative offers a suite of tools to support the delivery of the Bebo social networking experience to mobile users and has achieved considerable industry adoption.

"The user response to Bebo messaging on 3 has validated the appeal of Bebo messaging as a two-way channel to connect Bebo users with the friends and content they care about," said Sean Kane, Global Head of Mobile, Bebo. "We're also breaking new ground with video. In order to reach its potential video on mobile needs to be a social experience - Bebo Open Mobile Video finally connects friends and content."