mBlox

mBlox and OAG partner to cut airline passenger waiting times

Mobile transaction network mBlox announced that it is working with travel and transport information company OAG to deliver a global SMS flight status alert service to the Star Alliance network. The service is available to Star Alliance customers via its Web site (www.staralerts.oag.com) and provides airline passengers with free SMS and e-mail alerts on the progress of all their flights along their entire journey.

Made possible through mBlox’s Mobile Terminated (MT) solution, the SMS update service enables Star Alliance customers to track the flights of any of the 17 member airlines, irrespective of location virtually anywhere on the planet, as well as track details of internal connecting flights. Customers can sign up for the service, which enables users to better plan their travel by receiving the following information:

• One message confirming the flight’s status, four hours before scheduled take-off
• Update messages alerting passengers of any flight schedule delays of 15 minutes or more
• Alerts to the status of all connecting flights along the passenger’s journey

mBlox President Elected to Mobile Marketing Association 2007 North American Board Of Directors

Sunnyvale, Ca – February 22, 2007 -- mBlox, the world’s largest mobile transaction network, today announced that Jay Emmet has been elected to the Mobile Marketing Association (MMA) 2007 North American Board of Directors, and will also serve as the Association’s North American Vice-Chairman for 2007.

The MMA is an action-oriented association designed to clear obstacles to market development, establish standards and best practices for sustainable growth and educate and evangelize on the use of the mobile channel.

mBlox research reveals huge opportunity for off-portal industry

Confusion over off-portal data charges highlights need for new operator pricing model

London, UK – February 13, 2007 -- Consumer research conducted by mBlox, the world’s leading mobile transaction network, has revealed that three out of four consumers are increasingly interested in downloading rich media to their mobile phones, such as full-track music and video clips. The survey, which questioned consumers in the UK, France and Germany, found that 30 percent had bought mobile content in the past, of whom 60 percent had purchased ringtones. However, despite these positive adoption figures, many remain unaware that they can buy content from sources other than their mobile operator’s portal. A surprising 72 percent of mobile content buyers stated that they didn’t realise that content is available off-portal as well.

Extra data download charges threaten price transparency