January 2008 -- Flytxt, a pioneer in mobile advertising and marketing solutions, has launched its innovative software platform Neon in India. The platform created by Flytxt's UK and India technology teams unlocks the value in mobile databases for marketers who reach their customers through the mobile channel.
Announcing this today, Flytxt CEO Tim Williams said, “Indian marketers and telecom service providers will now have access the same technology that has delivered results for mobile operators, music companies, FMCG companies and the world’s most popular airlines.These companies have used Flytxt’s fully integrated technology that allows real time behavioral profiling, analysis, targeting and tracking on a large scale."
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