Tier One US Operator Selects Redknee

Redknee to Combine Personalized Location Services with Privacy

TORONTO, CANADA – January 25, 2007 – Redknee Inc., an international provider of infrastructure software that monetizes and personalizes services and content for mobile users, today announced that two Redknee personalization products have been selected by one of the largest wireless operators in the US. The Redknee solution allows the mobile operator to offer convenient and secure Location-Based Services (LBS) with 24 hour customer care support to both enterprises and consumers. Redknee’s portfolio of solutions including Enhanced Location Services (ELS) and Unified Profile Server (UPS) offers personalization tools to the subscriber and will be used to deliver LBS.

“At first people were alarmed that Location Based Services would lead to an annoying barrage of advertisements every time a user encountered a vendor hawking its goods over the wireless channel,� says Dan Baker, research director at Dittberner Associates. “Happily things have changed. Convenience, personal security, and privacy are the watchwords for LBS today. Redknee provides the real-time system hooks that enable operators to deliver a greater level of control demanded by today's more personalized LBS services.�The Redknee product suite enables its customers to offer Location-Based Services that provide subscribers with fully personalized preferences over their privacy, availability and personal identity. Subscribers have the ability to choose where, when and who sees their profile information. For operators, Redknee products not only build user confidence but help boost subscription and usage of LBS through reduced privacy concerns, greater service personalization and convenient customer self care.

“Redknee’s personalization-focused solutions suite, including Enhanced Location Services and Unified Profile Server products, helps operators deliver subscriber-oriented services that can be controlled and managed by each user,� added Lucas Skoczkowski, CEO at Redknee. “Redknee enables operators to deliver more functionality than simply turning Location Services on or off. With Redknee solutions, operators can deliver enterprise services such as fleet management and consumer oriented offerings such as family-finder, in addition to E911 services.

Redknee’s ELS is a mobile network gateway that enables operators to offer secure, personalized Location-Based Services to enterprises and consumers. Redknee’s UPS solution provides subscribers with a convenient single sign-on, while at the same time alleviating privacy concerns by empowering users to control when, where and under what circumstances others see their identity information. The Redknee solutions provide a convenient single point of access through which subscribers can manage their privacy, preferences and account information.

About Redknee:

Twenty-six of the world’s leading mobile operators depend on Redknee’s proven infrastructure software to deliver value-added services and content to over 207 million subscribers. The converged revenue engine enables operators to quickly bring to market personalized voice, messaging and content services in real-time. Redknee allows operators and brand owners to maximize their differentiation and revenue while reducing expenditures by integrating with existing environments. The subscriber experience is improved with Redknee’s self-care, loyalty, and analytics that deliver the content and services subscribers want when they want them.

Source: Redknee Inc.