Sony Ericsson and Orange Announce Exclusive Download of Christina Aguilera's New Single "Ain't No Other Man"

Download Christina Aguilera's new single exclusively on the Orange World portal with Sony Ericsson's Walkman® phones

Sony Ericsson and Orange today announce that Christina Aguilera's yet-to-be-released single "Aint no other man" will be exclusively available via the Orange World portal for two weeks from June 14th.

The announcement covers all Orange European markets and marks the second stage of a nine-month joint Sony Ericsson and Orange marketing relationship based around a sponsorship deal with multi platinum selling and Grammy Award winning Sony BMG artist Christina Aguilera for the single release, album and European Tour.The single is the first track from Christina Aguilera's eagerly awaited new album "Back to Basics" due for release in August. The track won't be available for general release in Europe until the end of June. In addition to the full track single, Orange customers in selected markets will have four weeks exclusive access to the video clip from 20th June and private concerts for Orange customers over the summer.

The Sony Ericsson and Orange partnership which was first announced in March covers not only the sponsorship deal but also the rollout of Sony Ericsson Walkman® phones across Orange European markets in 2006 and integration of core business areas.

"Differentiation through hardware and content whilst offering ARPU maximising opportunities for our customers is paramount for Sony Ericsson's strategy. With a two week exclusive window to market the new single and video "Ain't no other man" Orange World and Sony Ericsson Walkman® phones continue to expand the distribution channels for compelling content available anytime, anywhere to the consumer " says Janosch Brengel, Head of Marketing Global Customer Unit FT/Orange at Sony Ericsson.

Music is at the heart of Orange's mobile entertainment strategy. Offering customers a window of exclusivity for a music track demonstrates both the effectiveness of mobile as a channel to promote, market and retail music and the natural affinity between mobile devices and music.

Orange customers will further benefit from the partnership with Sony Ericsson as all handsets within the Sony Ericsson Walkman® phone portfolio, including the recently announced W850i and W710i, will be customised to fit with Orange's successful Signature strategy. Enabling Orange customers to benefit from the enriched mobile music experience of Sony Ericsson Walkman® phones, while enjoying the consistent and ease of use interface of Orange's Signature approach.

Source: Orange