SEVEN and Dopod Provide Push Email Across Asia Pacific

Operators can enjoy data service take-up rates second only to SMS text messaging. First out is the popular Dopod C720W smartphone

3GSM World Congress, Barcelona and Taipei - February 12, 2007. SEVEN, the global market leader in push email software, today announced a global partnership with Dopod International Corporation, a leader in the PDA Phone and Smartphone industry. At the same time SEVEN announce the availability of its push email software on the Dopod C720W smartphone. SEVEN Always-On Mail complies with the device as white-labeled with its partners, always conveniently located within a click or two from the home screen. On the device, users can find push email powered by SEVEN as one of the push email brands marketed by the world's leading mobile operators.

With SEVEN's approach for ease-of-use and unmatched device support for push email, enterprises and consumers can get their emails in real-time, on the device of their choice. Using architecture built from start for mobile communication, SEVEN's solutions are secure, optimized for extending the battery life, and effective bandwidth usage, making it the most affordable alternative for mobile access to personal and business email as well as for other applications."We are happy to work with SEVEN to provide the ease of use of the Push Mail function in different countries and for different operators. With the Best Device Quality of Dopod International Corp., customers can really enjoy mobile mail and be alerted with updated important information. Enjoy mobility can be easy and fun at all times," said Jack Tong, CEO of Dopod International Corp.

Preloading of SEVEN's push email software, specifically designed for simplified set-up for mass market adoption, has brought significant ARPU (Average Revenue Per User) increases to SEVEN's mobile operator partners. Take-up rates for the solution have reached as high as 35% of new sold devices, a rate previously unseen for any mobile data application except SMS text messaging.

Siddharth Mahajan, Vice President and General Manager, SEVEN - Asia Pacific, states; "Mobile email is a significant growth market and users are demanding more from their devices. We enjoy a close working relationship with handset vendors like Dopod International Corp., this guarantees that we offer the best possible mobile email functionality for business and consumer users. We are proud to be the outstanding number one in number of devices supported for push email. Today we can ship SEVEN push email on more then 200 different mobile handsets, giving mobile users the widest choice".

The first Dopod handset available for the SEVEN's push email solution is the C270W, a GSM Quadband handset that also supports GPRS, EDGE, WiFi and Bluetooth connectivity. It runs on Microsoft Windows Mobile 5.0 Smartphone edition and is equipped with a QWERTY keypad. Combined with SEVEN's Always-On Mail, users can send and receive email, read, edit and re-send email attachments as well as having always-on access to their calendar and contacts when on the move.

Source: SEVEN