Rogers Wireless introduces Mindit Assist(R) wireless virtual assistant for mobile users exclusively in Canada

TORONTO, May 10 /CNW/ - Rogers Wireless, Canada's leading wireless carrier, today introduced Mindit Assist(R), an innovative wireless solution application that is designed to assist small and medium sized companies become more productive, reduce costs and provide the calibre of services of a large corporation with the help of mobile devices. Mindit Assist is a stand alone, patent pending, PC based application that creates a digital virtual assistant and a virtual office environment that is controlled by mobile email commands to autonomously generate and send dynamic PDF and email text documents to a customer in Canada and roaming in over 80 countries. Mindit Assist was developed to help small and medium sized businesses respond quickly and professionally to customer requests.

"As Canada's leading provider in data communications services, we strive to meet our business customers' needs with innovative wireless applications," says John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless Inc. "With Mindit Assist, our customers now have the ultimate mobile tool to increase their sales force's productivity and optimize their customer service," he explained.

Mindit Assist has created a virtual assistant who has full office resources available in the application including text, image files, product database, dynamic document templates, task selection, static and dynamically generated attachments, all of which can be combined into a complete customized document package that is sent to the customer via email.

"With Mindit Assist the mobile workforce can now close the communication loop," says Colin Campbell President of Ximetrix Systems. "Not only can the field person receive product price and delivery information from head office, but now using Mindit Assist, their personal virtual assistant automatically sends this information out to the customer, so that the head office, to salesperson, to customer cycle is completed," he added.

Through Mindit Assist, productivity is improved as users can quickly respond to customer demands with just a few lines of text to their virtual assistant. That is all that is required to automatically send a customized PDF quotation, letter, contract, and/or specification sheet attachment to a customer. Furthermore, the virtual assistant can forward these documents to the user for review, providing an opportunity to approve material before it is sent out to the customer.

Additional features of Mindit Assist include:

- Alternate deliver methods (fax/ printer) - Alternate reply modes - Email message scanning and forwarding - Task Wizard and Librarian - Ready to use templates and tasks - WYSIWUG Template Architect for document design - Customizable mobile device command sets

Pricing and Availability: Mindit Assist is available exclusively from Rogers Wireless, for $20/month. To activate the service please contact your Rogers Wireless Account Manager.

About Rogers Wireless Inc.

Rogers Wireless Inc. is Canada's largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 6.2 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada's largest integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada's only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.

About Ximetrix Systems Mindit Assist was conceived and developed in Canada by Ximetrix Systems the technology division of BCS Electronics Ltd. a privately held company in Burlington, ON. Ximetrix Systems has been involved in the Canadian high technology industry for more than 12 years, providing innovative solutions to wireless, computer, and electronic manufacturers.

Source: Rogers Wireless