Private Media Group Signs Wireless Distribution Agreement with Mobile Streams Plc for Latin America, North America and Asia

11/10/2006 -- Private Media Group Inc. (Nasdaq: PRVT - News), a worldwide leader in premium-quality adult entertainment products, services and new media content, has signed an agreement with Mobile Streams Plc (LSE: MOS) for the development and distribution of Private’s adult entertainment content throughout Latin America, North America and Asia, adding a potential 220 million customers to the existing 450 million customers currently able to access Private’s content via their operator portals.

Under the terms of the agreement, Mobile Streams will be responsible for the development and distribution of Private’s comprehensive portfolio of multimedia-rich products including streaming mobile TV channels, video clips, games, wallpapers and MMS content. Mobile Streams will utilize the full functionality of Vuesia, its highly acclaimed mobile content delivery platform to mobilize Private’s content.Tim Clausen, Director of Wireless at Private Media Group said: "We are extremely happy to expand our footprint in these markets and believe this agreement further demonstrates Private’s ability to attract mainstream content distributors in the wireless arena. It is estimated that the global mobile adult content market will grow to $3.3 billion by 2011 (Juniper Research, Mobile to Adult – Personal Services, white paper, September 2006 (1)) and we believe that our ability to attract partners such as Mobile Streams places us in a unique position to benefit from this growth".

"We are delighted to be representing Private, a highly reputable tier one adult brand and to be distributing their content via our carrier partners" said Simon Buckingham, Chief Executive Officer of Mobile Streams.

Source: Mobile Streams