PlayPhone Announces Broad-Reaching Content Distribution Agreement with Hands-On Mobile (Formerly MFORMA)

Agreement Extends PlayPhone’s Market Leading Content Portfolio, Adding Top Tier Titles Including Dracula, X-Men Legends 2, Puzzle Bobble and Other Mega Hits

San Jose, Calif. and San Francisco, April 5, 2006 – PlayPhone® a leading direct to consumer mobile content destination, today announced a definitive agreement with Hands-On Mobile, a leading global publisher of mobile- lifestyle, games and personalization products. Under the terms of the agreement, PlayPhone will distribute top Hands-On Mobile titles through its direct-to-consumer channels at retail, online and via the mobile web. New game titles are to include mega hits such as Marvel’s X-Men Legends, Dracula, and the arcade smash Puzzle Bobble.“PlayPhone is a premier destination for mobile entertainment and with our many public consumer touch points, we offer huge distribution value for mobile content publishers� said PlayPhone’s Vice President of Business Development Dave Bell. “We welcome Hands-On Mobile to the PlayPhone channel and are looking forward to bringing its fantastic content to our users.�

A sample of the titles now available to PlayPhone’s users through Hands-On Mobile include:

• Dracula: In this sideways scrolling platform game, players take on the role of Dracula's daughter (EVE). Their aim is to retrieve all the parts of Count Dracula's body by fighting their way past Vampire hunters and doing battle with Joanna Von Jager the guardian of Dracula's remains. She must move carefully as some parts of the game will take part during daylight; if she is caught in direct sunlight for too long she will die. Minor exposure will result in loss of health. Upon the successful defeat of Von Jager, the player will get to see an interstitial illustrating how much of Count Dracula has been re-assembled. The game ends when the player defeats Von Jager, Count Dracula is re-born and the Vampire dynasty is restored to the world. At the conclusion, the player will see an interstitial sequence showing Dracula completely assembled and rising from the grave. The scene then cuts to show a view of the Earth falling into shadow.

• X-Men Legends 2: To defeat the greatest evil, the X-Men will join their greatest enemy: Magneto and his evil Brotherhood. Based on the sequel to the blockbuster Activision console game, you must form your own team from a choice of five different mutants, including Magneto, Juggernaut and Wolverine. Use awesome combo attacks and upgrade your abilities by collecting experience points and spending them to improve your powers. Each character has mutant abilities, from Juggernaut's devastating ground attacks to Wolverine's Berserker Frenzy. With incredible graphics and sound this is the greatest comic book adventure ever seen on mobile.

• Puzzle Bobble: Another retro-style classic, Puzzle Bobble is an intriguing puzzle game where you must try to link up bubbles and clear them from the screen, using bank shots for the hard to reach areas. Match three in a row to stay in the game. Play by yourself or with a friend where the object is to clear your screen first.

“Hands-On Mobile has an incredible portfolio of content that we are looking forward to making available to PlayPhone’s user base.� said PlayPhone’s Chief Executive Officer Ron Czerny. “We are looking forward to a long and successful relationship with Hands-On Mobile.�

“Direct to consumer is an incredibly strategic business for Hands-On Mobile, and PlayPhone had the perfect mixture of channels, relationships and strategy to make the business work for us,� said Hands-On Mobile’s President and Chief Executive Officer Jonathan Sacks. “We are thrilled to offer some of our top titles and brands to be distributed through the PlayPhone channel.�

About PlayPhone

PlayPhone ignited the direct-to-consumer mobile revolution in 2003 with one of the first retail mobile entertainment products in the world and continues to innovate new, unique ways to bring mobile content to consumers. Today, PlayPhone is the innovation leader in direct-to-consumer wireless distribution with its best of breed technologies and extensive content portfolio; enabling consumers to purchase thousands of ringtones, images and premium mobile games through any medium, via any billing mechanism, anytime for everyone. PlayPhone is based in San Jose, Ca.

About Hands-On Mobile

Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalization products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world’s leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications, and provides brand owners with the shortest route to market. The Hands-On content catalog is diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalization, and information-services subscription products. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego and Los Angeles, California; London and Bollington, England; Krakow, Poland; Rio de Janeiro, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile’s products and organization please visit www.HandsOn.com.

Source: PlayPhone