Motorola technology to be used by Globo TV Brazil during the Football Word Cup coverage

MADRID - 13 June 2006 - Brazilian Globo TV will use the "3G NEWS Mobile Studio" solution to cover the World Cup information. The technology will allow additional breaking news with live streams from Motorola 3G handsets in case of important facts and where the regular broadcast infrastructure, by satellite or optic fiber, is not available.
Createcna, multimedia development company based in Madrid, created 3G News Mobile Studio (awarded with the Pick Hit at IBC'05) to be used with Motorola advanced features prototyped in 3G hansets. Now the solutions is migrated as trial concept of IMS (IP Multimedia Subsystem) based combinational service improving quality and features, as zoom and swapping camera, to use the mobile phone Motorola V3x as a handheld real time TV camera.

The 3G News Mobile Studio is the server which allows the reception and recording of six simultaneous video streams. The chosen stream signal is converted into digital video signal, which could be used in a regular broadcast, normally with a graphic layer behind and an image inserted in a picture-in-picture window, occupying 1/4 of the screen.
The use of Motorola IMS network infrastructure for this service trial showcases how IMS deployment will contribute to create new enterprise services based in multimedia, step further in the "seamless mobility" Motorola vision.

About Globo TV

To produce high quality television that has achieved worldwide recognition, Globo TV takes its inspiration from Brazil and the Brazilians. More than 90% of the channel’s programming is produced internally, representing the equivalent of two thousand feature length films in audience-leading soap operas, mini-series, shows and comedy programs shown here and in more than 130 countries.

To keep the public informed, the channel has five hours of live TV journalism per day. Its 121 stations, 116 of which are affiliates, transmit information, education and entertainment to 99.7% of the municipal districts in Brazil, integrating the country and valuing its culture and its people.

Globo TV’s commitment to Brazil goes far beyond the screen. The channel promotes social merchandising, educational and public utility campaigns. These include Criança Esperança, which through Unesco invests in social projects; Ação Global, driving citizenship, education and medical assistance in all the states in the country; and Amigos da Escola, through which the company coordinates volunteer work in more than 30,000 public schools nationwide

About Createcna

Createcna is a company dedicated to developing software and systems for audiovisual production and digital televisión enviroments. It offers solutions, applications and services in the areas of technology, engineering and consulting.

The company has a product line in the video and image field, and also has a service line for developing software, starting from a know – how that permits adapting the applications to the needs and budgets of the clients.

Its products include digital asset management software, a 24 hours compliance recording applications, and a quality control system for digital television. The service area also carries out engineering and consulting projects, as well as developing customised software in other industries, such as defence, surveillance or mobile. www.createcna.com

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com

Source: Motorola