Mobixell Networks and Adamind announce a strategic alliance between the two companies

This strategic alliance reflects a true synergy that will unleash the full potential of mobile multimedia value added solutions

February 11th, 2007 -- Wellesley, MA and Palo Alto, California: Mobixell, a leading provider of innovative mobile multimedia solutions and Adamind (LSE: ADA), a global supplier of media adaptation software for mobile messaging (MMS), content and convergence services market, announce a strategic alliance between the two companies. The companies will stand by their commitment to continue their support of existing customers from both companies and further intend to continue their development plans according to previously communicated roadmaps.

Amir Aharoni, Chief Executive Officer of Mobixell said: "The synergy between both companies; their strategy of developing products according to a "best of breed" approach; and building on the leading capabilities of each of the organizations, all provide a compelling basis for a strategic alliance between the companies. I see great value for our customers in utilizing the technologies and innovations of both companies as we will be able to invest our resources in the development of new and exciting mobile multimedia solutions."The alliance will result in an integration of product portfolios providing new and existing customers with a best-of-breed set of technologies particularly in the areas of mobile messaging, mobile content production and delivery, mobile social networking and mobile multimedia advertisement.

"The trend within the mobile multimedia market reveals a need for the integration of complimentary solutions in order to gain stronger market positions. The alliance reflects this trend and provides a unique opportunity for the combined technology offering to rise to a dominant position within the market providing it with a secure future," says Orna Berry, Executive Chairperson of Adamind.

The strategic alliance will renew the initiative to lead the mobile lifestyle revolution by continuing to develop and deliver innovative solutions to service and content providers around the world, enabling them to generate new revenue streams and maximize the mobile multimedia experience.

Source: Mobixell Networks