Mobixell Introduces Rich Media Service Center 5.0

Intelligent Multi-Application Support enables rapid, efficient launch of mobile multimedia services

April 5th, 2006 -- Mobixell Networks, a leading provider of mobile multimedia value added services (VAS) solutions, announced today the launch of Rich Media Service Center Version 5.0. The new version of RMSC enables mobile operators to provide subscribers with the full range of present and future mobile multimedia services, using a central rich media platform. Version 5.0 features customizable Multi-Application Support, Content Security and L&<305;ve Transcoding. These features are being demonstrated at CTIA Wireless, Las Vegas, April 5-7, Booth 134 (Hall C1&C2).The Mobixell Rich Media Service Center (RMSC) ensures that end users receive multimedia content and messages consistently suited to their particular device. The Rich Media Service Center enables mobile operators to maximize multimedia revenues by introducing more mobile content, more quickly – and to grow traffic by ensuring a top-quality multimedia experience for any user, over any network, using any handset.

RMSC 5.0 includes a number of new features that have already been successfully implemented with leading mobile operators, including:

Intelligent Multi-Application Support: By consolidating all rich media adaptation, transcoding, optimization, and security into a comprehensive, centrally-managed solution, the new RMSC enables operators to support both today’s and tomorrow’s mobile multimedia services in an efficient, cost-effective manner.

Beyond Media Adaptation : Being a central point through which media flows in various forms, the RMSC introduces a set of innovative features to maximize service providers revenues from Multimedia services. Features such as content filtering and Anti-virus, real-time ad insertion and branding, enable mobile providers to offer a comprehensive solution to both their subscribers and partners.

Future ready with real time stream adaptation: to accommodate the introduction of next generation real-time multimedia content and messaging services, the new RMSC is powered by a real-time stream engine which enables transcoding, adaptation and provisioning of audio and video streams. This ability is a fundamental cornerstone for support of future IMS applications and services..

“From our close cooperation with our customers, we understood their need for an efficient way to optimize their current multimedia offerings that can also grow to meet their future needs,� said Amir Aharoni, President and CEO of Mobixell Networks. “We will continue to work hand-in-hand with our customers to ensure their ability to provide superior mobile multimedia.�

About Mobixell Networks

Mobixell Networks provides advanced multimedia technology and business solutions for mobile network operators. Mobixell’s reliable, carrier-grade network solutions offer advanced multimedia value-added services including rich media adaptation, transcoding, optimization, super distribution, mobile viral marketing and security. With Mobixell, operators can increase mobile data traffic, reduce support overhead, and realize faster ROI on next-generation infrastructure.

Mobixell's solutions are commercially operative in top-tier carriers on five continents and handle rich media content for millions of subscribers every day. Providers rely on Mobixell to ensure delivery of only the highest-quality multimedia – raising user satisfaction, lowering churn, and safeguarding crucial content revenue streams.

Founded in 2000, Mobixell is headquartered in Boston with offices and operations in North America, Europe, APAC, and Japan, and an R&D center in Israel. For more information, visit the company’s web site at www.mobixell.com.

Source: Mobixell