mBlox enables eBay’s new SMS re-bidding service

Madrid, Spain and London, UK – September 27, 2006 -- mBlox, the world’s largest mobile transaction network, today announces that it is working with application service provider Dynetic to deliver an exciting new SMS re-bidding service to eBay in Spain. The service, which will enable users to be close to eBay whenever they need to, will be powered using mBlox mobile terminated and originated premium SMS services. The launch of eBay’s mobile service underscores SMS’ ability to enable practical consumer services and produce real business advantages.

eBay is the world’s largest online marketplace, with a global customer base of 181 million users. The company’s mission is to provide a global trading platform where practically anyone can trade practically anything at anytime. SMS re-bidding upholds this mission and is a natural extension of eBay’s online auction as surveys indicate that two-thirds of all eBay bidders are away from their computers during the final stages of an auction. eBay’s SMS re-bidding service enables users to track bids through “outbid� alerts and react quickly from their mobile should they need to increase a bid. The service, which costs 20 euro cents plus VAT per message, will be offered to users as an option when a bid is placed online.eBay Spain one of the first major online retailers to incorporate SMS fully into its core business model. The simplicity and ease with which people can buy and sell with each other on eBay’s online marketplace is central to eBay’s success. eBay’s selection of a distinct mobile transaction network and application provider to provide an innovative re-bidding solution confirms the unique ability that specialized companies have to develop innovative, reliable and efficient mobile solutions. mBlox and Dynetic’s SMS solution for eBay incorporates the companies’ best of breed services, in transaction network services and application development respectively, to create a mobile solution that could meet eBay’s exacting standards.

Para Maria Calvo, General Manager of eBay Spain, said, “mBlox demonstrated a thorough understanding of our business requirements and the mobile value proposition we wanted to offer. They applied our business strategy to the SMS world and worked closely with Dynetic to deliver a complete, reliable mobile solution that fits our precise needs, making this the optimal solution for eBay and our customers.�

Michael Neidhoefer, CEO of Dynetic, said,“We worked closely with eBay to develop a rebidding application that would meet their exacting standards. Early on we recognized that in order for the mobile solution to be optimal for eBay, we needed a superior mobile transaction network on which to run the service. mBlox’s total focus on the mobile transaction network, carrier-grade network infrastructure and mobile knowledge made them the ideal partner to help realize this mobile solution.�

Jeff Clark, CEO of mBlox, said, “On any given day there are millions of items listed on eBay across thousands of different categories, and now there is no reason for eBay’s Spanish customers to lose out in an auction. We’re proud that the strength of our mobile transaction network, paired with Dynetic’s innovative re-bidding application, can deliver the kind of reliable messaging performance necessary to power eBay’s mobile service and keep millions of eBay customers informed of the status of their bids.�

Initially the service will be promoted on the eBay Spain site but mBlox and Dynamic’s solution is scalable so that the re-bidding service can be easily replicated in additional markets.

--ENDS--

About eBay
Founded in 1995, eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay enables ecommerce on a local, national and international basis with an array of Websites - including the eBay Marketplaces, PayPal, Skype, Kijiji, Rent.com and Shopping.com - that bring together millions of buyers and sellers every day.

About mBlox Inc.
mBlox is the world’s largest mobile transaction network. Specialising in the commercial and technical complexities of mobile payment and message transmission, mBlox is in the business of connecting companies with customers. The result of this dedicated attention to messaging services is that mBlox delivers comprehensive and reliable SMS transport and financial settlement services. With an international network of offices, mature operator relationships and carrier-grade infrastructure, mBlox powers mobile business. mBlox Inc. is headquartered in San Francisco and London, with offices across Europe. For further information visit www.mblox.com.

About Dynetic
Dynetic has created a mobile platform designed to provide the entire mobile business community the technology to transcode any content type to be delivered optimized to any mobile device automatically and on-the-fly. The emoveo UAPâ„¢ platform is the only and unmatched complete solution for brand & content owners, publishers, application & software developers, service providers, media & marketing organizations, web-site & e-commerce companies and mobile network operators to develop, produce, manage, operate, test, bill, transcode and deliver their mobile content applications optimized across more than 3,000 mobile devices seamlessly and instantaneously.

emoveo UAPâ„¢ is connected to more than 40 operators (Vodafone, T-Mobile, Telia, Cingular, Sprint and others) throughout Europe, North America and Asia. It is being used by more than 100 business customers and major brands such as eBay International, T-Mobile International and RTL Television Group who rely on emoveo UAPâ„¢ as their only solution to deliver mobile content and applications to more than 20 million consumers every month.

Source: mBlox